Head of Brand & Creative Strategy

Valley Bank•Morristown, NJ

About The Position

This role is responsible for defining and leading brand strategy, driving brand growth and market impact, and ensuring creative excellence. The Head of Brand & Creative Strategy will oversee and elevate the internal Creative Studio, champion the use of AI and emerging creative technologies, and build scalable frameworks for brand management and creative operations. This position also involves inspiring and developing the team, fostering a culture of ambition and learning, and influencing senior stakeholders across the organization to embed the brand into all customer experiences.

Requirements

Proven track record of building and transforming brands, with measurable impact on awareness and consideration
Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
Experience creating differentiated positioning and scaling it across channels and customer journeys
Strong creative judgment with the ability to lead and inspire high-quality output
Demonstrated success leading teams and building capabilities from the ground up
Ability to balance vision with execution--bringing both strategic rigor and creative ambition
Exceptional storytelling and executive communication skills
Future-Forward & Technology-Driven Mindset
Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
Highly curious and proactive in exploring new tools, platforms, and ways of working
Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact
Bachelor's Degree in Marketing or related field.
10+ years of experience in brand strategy, creative leadership, or integrated marketing.

Nice To Haves

Blend of top-tier agency experience and in-house leadership within a complex organization.
Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.

Responsibilities

Define & Lead Brand Strategy
Establish a clear, differentiated brand positioning rooted in "relationship banking"
Translate vision into actionable brand strategy, messaging architecture, and identity
Drive Brand Growth & Market Impact
Build awareness and consideration, expanding into new audiences and markets
Develop campaigns that create breakthrough, culturally relevant brand moments
Lead Creative Excellence
Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
Ensure consistency and quality across all brand expressions and channels
Harness AI & Emerging Technologies
Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning
Build Structure, Process & Governance
Create scalable frameworks for brand management, campaign development, and creative operations
Establish clear standards, workflows, and governance to enable speed and quality
Inspire & Develop Team
Lead and grow a high-performing brand and creative organization
Foster a culture of ambition, curiosity, experimentation, and continuous learning
Influence & Align Senior Stakeholders
Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
Communicate vision, strategy, and impact with clarity and conviction