Head of Applications

TwelveLabs

1d•Hybrid

About The Position

TwelveLabs is building the intelligence layer for video, with multimodal AI models that understand video across sight, sound, and motion. Having raised over $200M, the company is now focused on turning its foundational technology into user-friendly products. The Head of Applications will be responsible for building this product layer, identifying key use cases, and owning the application lifecycle from customer discovery to growth. This is a builder-GM role, requiring a blend of customer interaction, product strategy, technical understanding, and team building, with an emphasis on early-stage software companies.

Requirements

12+ years of experience in product and product leadership roles, preferably at early to mid-stage software companies.
Proven track record of building and growing a product from zero to meaningful adoption.
Exceptional product judgment and the ability to define what great looks like.
Technical fluency to work with engineers and researchers on architecture, model behavior, latency, evaluation, reliability, and cost.
Understanding of AI-native product realities: probabilistic behavior, evaluation design, trust, human review, privacy, and cost/latency tradeoffs.
Experience designing or leading growth loops for activation, retention, distribution, or monetization.
Ability to recruit and build early teams of strong, low-ego individuals.
Proximity to the work: using the product, talking with users, inspecting data.
Ability to move quickly, create evidence, make decisions, and change course based on evidence.
Clear communication skills across research, engineering, design, and go-to-market teams.
Ability to resolve cross-layer tradeoffs without creating organizational drag.

Nice To Haves

Experience as a founder or early startup leader.
Experience as a product growth leader with strong technical depth.
Experience as a growth or product engineering leader who owned a product and business outcome.

Responsibilities

Set the strategy for TwelveLabs' application layer, including target users, workflows, and product scope.
Identify and validate product opportunities through customer discovery, prototyping, and market testing.
Develop and launch AI-native applications for non-technical users, defining success metrics and guardrails.
Own the full outcome of shipped applications, including activation, engagement, retention, and monetization.
Build a rapid learning loop between users and the product, translating feedback into product improvements.
Act as a demanding internal customer for platform and model teams, defining necessary capabilities and performance requirements.
Collaborate with Design, Research, Engineering, Product, Commercial, Revenue, and Partnerships teams.
Work deeply with lighthouse customers to develop reusable products rather than one-off solutions.
Recruit and lead a high-performing, lean team capable of moving from idea to production.
Establish a culture of speed, craft, direct user contact, and clear accountability.

Benefits

Open and inclusive culture and work environment
Work closely with a collaborative, mission-driven team on cutting-edge AI technology
Full health, dental, and vision benefits
Extremely flexible PTO and parental leave policy
Office closed the week of Christmas and New Years
Monthly wellness stipend
Annual Learning & Development stipend
Global offices in San Francisco, New York, and Seoul
Coworking office memberships for remote team members
VISA support where applicable
Transportation stipend (SF & NY onsite only)
Daily meals provided (SF & NY onsite only)