Head of Alternatives, Investment Managers & Insurance Marketing
About The Position
The Head of Investment Managers, Alternative Managers & Insurance Segment Marketing is a senior leader responsible for driving strategic marketing initiatives. The ideal candidate will have a deep understanding of the space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention. In this role, you’ll make an impact in the following ways: Strategic Marketing Leadership Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach Client Acquisition & Retention Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI Brand Positioning & Thought Leadership Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Requirements
- 15+ years of client marketing
- Experience with B2B marketing programs
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing in order to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Experience in building, leading and motivating teams while collaborating in a matrixed organization
Responsibilities
- Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals
- Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
- Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
- Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
- Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
- Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life’s journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
