Head of AI Creative Growth

CookUnity•New York City, NY

About The Position

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Creative Studio The Creative Studio at CookUnity is where storytelling, innovation, and technology meet. From chef campaigns to video content and brand design, the team brings the CookUnity experience to life across every touchpoint. As AI reshapes how stories are made, we’re building an AI Creative Studio to harness the power of generative technology — enabling faster content creation, personalized storytelling, and scalable brand impact while preserving the soul of our chef-driven brand. The role: The Head of AI Creative Growth will lead CookUnity’s next evolution of performance-driven creative strategy, using AI as a powerful engine to scale storytelling, increase content velocity, and unlock continuous creative experimentation. Reporting to the VP of Growth, this role sits at the intersection of strategy, creativity, and technology. Your foundation is creative strategy: understanding audiences, ad formats, and what drives conversions. In close collaboration with the Growth Marketing team , you’ll help translate strategic directions into scalable creative systems, testable concept,s and high-performing assets. On top of that, you’ll design the AI-powered systems, workflows, and production pipelines that multiply the team’s output and accelerate learning cycles.

Requirements

10+ years of experience in creative strategy or marketing leadership roles with a track record of innovation.
2+ years of hands-on experience with generative AI or creative technology tools (e.g., Midjourney, Google Veo 3, Runway, OpenAI, Freepik, ElevenLabs).
Strong understanding of performance marketing, brand storytelling, and content operations.
Exceptional communication, presentation, and organizational skills.
Ability to translate complex technology into scalable creative systems.
Entrepreneurial mindset with comfort in fast-paced, evolving environments.
Deep curiosity for AI, creativity, and human-machine collaboration.

Nice To Haves

Experience working in startups, high-growth environments, or tech companies.
Visionary yet pragmatic, able to think big while building scalable systems.
Deeply collaborative with strong influence across functions.
Passionate about creativity, culture, and emerging technologies.
Hands-on problem solver who balances data with intuition.
Resilient, adaptive, and inspired by experimentation.

Responsibilities

Collaborate on Creative Strategy for Growth Work closely with the Growth Marketing team to execute and develop creative strategies across performance channels (Meta, YouTube, CRM, Landing Pages), ensuring concepts speak to real customer. Build frameworks for high-performing creative territories Connect insights from data, testing, and customer behavior to new creative opportunities.
Build CookUnity’s AI Creative Engine Architect the end-to-end AI-assisted creative system: workflows, prompt libraries, guardrails, asset databases, tool stacks. Integrate AI across formats (creative research, image, video, motion, sound) ensuring quality, consistency, and brand alignment. Use AI to accelerate creation, not replace craft: from rapid prototyping to advanced experimentation.
Scale Creative Production & Velocity Oversee a creative pipeline capable of producing high volume of assets/week (UGC, motion, product, chef storytelling, paid media formats). Combine human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and maintain quality. Build repeatable systems that turn big ideas into scalable, test-ready assets.
Drive Creative Experimentation & Performance Impact Partner with Growth Marketing to design structured creative testings, concept logs, and learning agendas. Develop AI-powered methodologies for testing creative variations. Translate performance data into actionable creative insights
Cross-Functional Alignment & Deployment Collaborate with Brand, Growth, CRM, Studio Production, Product, and Engineering to bring AI-powered creative into campaigns, onboarding flows, lifecycle marketing, and personalization. Partner closely with Production and Studio teams to balance AI workflows with traditional craft. Work with technical teams to translate creative needs into tools, internal solutions and automated workflows.
Creative Quality & Brand Integrity Maintain a high bar of taste, clarity, and craft across all assets, whether AI-assisted or human-made. Ensure the creative expression of CookUnity remains chef-driven, high-quality, and emotionally resonant.
Lead & Develop a Hybrid Creative Team Mentor and guide designers, editors, AI specialists and video producers. Foster a culture of curiosity, experimentation, high standards, and operational clarity.
AI Governance, Ethics & Best Practices Establish ethical guidelines, source transparency, usage standards, and safety protocols for all AI-generated content. Ensure compliance with emerging regulations and internal brand values.

Benefits

🩺 Health Insurance coverage
🌅 401k Plan
📈 We grow, you grow: Stock Options Plan granted on Day 1
🌟 Eligible for a bi-annual performance bonus
⛱ Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!