Hands-On Creative Lead — Copy, Design & Video (Contract)

WhyGolf • Escondido, CA

1d • Remote

About The Position

WhyGolf is hiring a senior, hands-on creative lead on a contract basis to turn the value of its golf training aids and app into compelling creative. The role primarily supports the WhyGolf App, with potential work across the training-aid business. The app includes GPS, shot tracking, strokes gained analytics, and course-management tools; the training aids support swing, putting, and practice improvement.

This is a senior individual-contributor role with substantial hands-on production. The creative lead owns work from business objective through finished image and video assets, combining design judgment, persuasive copywriting, creative strategy, and personal production. With limited day-to-day direction, the role develops messages, concepts, headlines, scripts, visual direction, and finished assets; proposes ideas; makes creative decisions; and carries projects through delivery.

The position is remote. Applicants are asked to provide a resume or brief experience summary, a portfolio with static and video/motion examples identifying their personal contributions on selected projects, and a short response describing a project taken from a loose business objective to finished creative and how its success was judged.

Requirements

• A strong portfolio demonstrating both static design and video or motion work personally created.
• Excellent typography, composition, visual hierarchy, pacing, and brand judgment.
• Demonstrated ability to independently develop concepts and write persuasive copy.
• Experience creating paid-social creative for consumer brands or apps, balancing polished brand work with clear, effective performance advertising.
• Strong proficiency with relevant design, editing, and motion tools; demonstrated output matters more than a specific software checklist.
• Experience using AI within a professional creative workflow.
• Clear communication, reliable execution, and comfort owning creative decisions and hands-on production.

Nice To Haves

• Knowledge of or interest in golf and understanding how golfers think about improving their game.

Responsibilities

• Learn WhyGolf's products, brand, golfer audience, and customer motivations, and translate product features into clear, compelling benefits.
• Develop campaign concepts, advertising angles, hooks, headlines, short scripts, and calls to action.
• Establish and maintain a cohesive visual identity across marketing assets.
• Personally design polished static ads, social graphics, App Store assets, and supporting campaign imagery.
• Personally produce short-form video ads, product demonstrations, app animations, motion graphics, and edits using existing footage.
• Use AI tools where useful for ideation, imagery, video, and production efficiency, applying human judgment and careful finishing.
• Create distinct concepts and meaningful variations for testing; use performance results and feedback to improve messaging and creative.
• Manage projects from brief through delivery, proactively propose ideas, and meet agreed deadlines.
• Collaborate with existing agencies or creators when useful while retaining ownership of the finished result.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed