Guerrilla Marketing Associate
About The Position
At Underdog, we make sports more fun. Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app. Underdog isn’t for everyone. One of our core values is give a sht. The people who win here are the ones who care, push, and perform. If that’s you, come join us. Winning as an Underdog is more fun. The role in one line: You run Underdog's reactive stunt marketing from idea to punchline to receipt: spotting a cultural moment, building something worth pointing a phone at, and getting it live before the moment's gone cold. What The Rascals do: We're the team behind Unethical Hoops. We don't buy attention, we make things worth pointing a phone at. If a cultural moment is happening, a trade, a beef, a meme, a "did that really just happen," we want Underdog's name inside it within 24 hours.
Requirements
- You need to already be online in a way that's hard to fake.
- We can teach vendor management and budgets. We can't teach someone to feel what's happening on the internet in real time.
- If you've ever run a meme account, built something out of nothing on social media, or have opinions about sports and X drama from eight months ago that nobody asked for, you're probably our person.
Nice To Haves
- You've pulled off a stunt or activation before, something that lived in the real world, not just a feed
- You get how clipping works
- Time spent inside gaming, streaming, or creator culture
- A content background: run a meme account, done creator or influencer partnerships, or built an audience from scratch
- A sports brain, close enough to the action to feel a moment breaking before it trends
Responsibilities
- Spot cultural moments as they're happening and pitch a stunt idea fast, before the moment cools off.
- Build the stunt yourself, from concept to execution. That can mean writing the idea, coordinating a quick vendor or prop, or lining up whatever it takes to make it real.
- Get it live fast. A 6am group chat idea should be able to go live by lunch, with you driving it the whole way.
- Capture the content and get it into the hands of the right distro and meme accounts, the ones that actually move the needle, not just the ones with the biggest following.
- Coordinate quickly with social, partnerships, legal, and design to get things approved and out the door without slowing down or causing a mess.
- Track performance after the fact. Pull EMV and impressions, but also pay attention to the reactions and momentum that don't show up in a spreadsheet.
Benefits
- Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual-first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
