GTME Ecosystem - Certifications & Badges Lead

Clay Labs•New York, NY

1d•$160,000 - $210,000•Onsite

About The Position

Clay's mission is to help organizations turn any growth idea into reality, viewing growth as a creative practice. The company has experienced significant growth, raising $100M in Series C funding and reaching a $5B valuation. Clay has a large community of customers, partners, and members. The Clay Credentialing initiative aims to establish Go-To-Market Engineering (GTME) as a profession, with Clay recognizing work, validating skills, and opening doors. Certifications will signify demonstrated mastery, while badges will acknowledge engagement across the ecosystem (community, content, peer review, platform building). This role is a mini-founder position, responsible for inheriting and developing a professional certification program, a peer-review and grading pipeline, vendor relationships, and a credentialing portal. The role requires a founder's mindset, owning certification design and rigor, the badge system, grading operations, tooling and vendors, cross-functional credentialing, and measurement. This role is a mini-founder role. You'll inherit a mid-flight program — a professional certification just wrapping beta, a peer-review and grading pipeline, vendor relationships, and a credentialing portal — and you'll think about all of it the way a founder thinks about their product. That means owning: Certification design & rigor — job task analysis, assessment philosophy, rubrics, and the hybrid quiz-plus-workbook model that keeps the bar high without rubber-stamping The badge system — a constellation (not a linear path) that rewards community participation, content creation, peer review, and program completion, and that feeds PLG and the community flywheel Grading & operations — the peer-review council, calibration, SLAs, round-robin review, and the Clay tables and automations that run it Tooling & vendors — the certification portal, plus relationships and decisions across vendors like Accredible and Yoodli Cross-functional credentialing — solutions partner certification, enterprise partner enablement, and the data plumbing (SFDC objects, GTMOps) that makes it all legible Measurement — credentials issued, completion and pass rates, time-to-feedback, and downstream hireability signals

Requirements

A builder with a founder's gut, capable of designing rubrics, running grading sessions, writing candidate communications, and making vendor decisions.
Deep personal ownership over the integrity of every credential issued.
Obsessed with rigor and trust, understanding that a credential's value is tied to its standard.
A systems thinker who can ship scrappy solutions and learn quickly.
A learner first, constantly adapting to new developments and re-evaluating standards.
Comfortable in ambiguity, excited to define and lead the charge in creating a new industry standard for credentialing an emerging discipline.

Nice To Haves

Experience in a 'mini-founder' role or similar product-ownership capacity.
Familiarity with AI-native job markets and evolving skill requirements.
Experience with credentialing platforms and vendors like Accredible or Credly.
Understanding of Go-To-Market (GTM) strategies and ecosystems.

Responsibilities

Own the credentialing strategy end to end, defining what certifications and badges mean, establishing tiers, and building the roadmap for learner progression.
Maintain the premium status of certifications by designing rigorous assessments, rubrics, and review standards that prioritize rigor over accessibility.
Build the badge ecosystem from the ground up, defining badge categories (programs, community, content, platform), their unlocks, and using them to drive community growth.
Run and scale the grading pipeline, managing the peer-review council, calibration, review rotations, SLAs, and the operational tools.
Own the tooling and vendor stack, making build-vs-buy decisions, managing the credentialing portal, and driving vendor choices.
Make credentials a cross-functional asset by establishing solutions partner certification, supporting enterprise partner enablement, and collaborating with GTMOps and Sales.
Build in public by marketing the program, managing reconfirmation and communication cadences, and establishing credentialing as a flywheel for the GTME brand.