GTM Strategy & Copy Lead

Hypergen

5d

About The Position

We're looking for a GTM Strategy & Copy Lead who can own how we think about messaging, positioning, and outbound campaigns. This is not a traditional copywriting role. We're looking for someone who understands GTM strategy - someone who knows how to define the right audience, create strong messaging angles, write high-performing cold emails, and continuously improve campaigns based on results. You'll work closely with our GTM team and clients to build outbound campaigns that generate real pipeline. Hypergen is a B2B lead generation agency working with companies across the US, UK, and EU. We combine strategy, AI, automation, and creative messaging to build outbound systems that drive results.

Requirements

• Experience as a GTM Strategist, Campaign Manager, or similar role at an outbound agency.
• Strong hands-on experience writing cold email campaigns.
• Understanding of B2B messaging, targeting, and outbound strategy.
• Experience using AI tools to improve workflows.
• Excellent written English and strong communication skills.
• Comfortable working with US-based clients across different industries.

Nice To Haves

• Experience with tools like Clay, Apollo, PlusVibe, BuiltWith, RB2B, or similar.
• Experience leading or reviewing copy for others.
• Strong meme game.

Responsibilities

• Own messaging strategy across client campaigns.
• Build and optimize cold email sequences.
• Define targeting, positioning, and campaign angles.
• Work closely with GTM Engineers on campaign strategy.
• Review and improve copy quality across the team.
• Build AI workflows that make messaging faster and more scalable.
• Test and improve campaigns based on performance data.
• Join client conversations around messaging and strategy.

Benefits

• Competitive salary based on experience.
• Ownership over messaging strategy.
• Access to modern GTM and AI tools.
• A fast-moving team that experiments, learns, and builds.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed