GTM Specialist - Private Operators
About The Position
Offstreet is helping parking operators modernize how they manage guest parking through simple, scalable technology. As we continue to grow, we’re looking for a proactive, resourceful GTM Specialist to help accelerate pipeline growth within the Private Operator market. This is a high-impact role focused on outbound prospecting, campaign execution, and generating qualified opportunities for the GTM team. You’ll play a key role in building relationships, testing outreach strategies, and helping us scale our go-to-market efforts. We’re looking for someone who’s curious, organized, driven, and excited to contribute directly to company growth.
Requirements
- 2+ years of experience in sales development, outbound prospecting, marketing or a GTM-focused role.
- Strong written and verbal communication skills.
- Organized, self-motivated, and comfortable working in a fast-paced startup environment.
- Comfortable experimenting with messaging, tools, and outreach strategies.
- Curious, resourceful, and motivated by results.
Nice To Haves
- Experience with HubSpot, or similar sales tools.
- SaaS or B2B startup experience.
- Familiarity with account-based marketing (ABM) or multi-channel outbound campaigns.
- Experience selling into parking, operations, facilities, or related industries.
Responsibilities
- Own outbound prospecting efforts within the Private Operator market.
- Build and refine target account lists using ICP and segmentation strategies.
- Research prospects to personalize outreach and improve engagement rates.
- Use email, LinkedIn, phone, and other outbound channels to generate conversations.
- Book qualified meetings for the sales/GTM team.
- Execute outbound campaigns including webinar follow-up, ABM plays, and targeted outreach initiatives.
- Draft and test messaging across email sequences, LinkedIn outreach, and call scripts.
- Run A/B tests to improve open rates, response rates, and meeting conversions.
- Track campaign performance and continuously optimize based on insights and results.
- Maintain clean and accurate records in HubSpot.
- Monitor buyer intent signals and respond quickly to engagement opportunities.
- Manage outreach sequences, cadences, and task queues using tools like HubSpot, Apollo, or similar platforms.
- Follow up with inbound leads, form submissions, and event attendees.
- Collaborate closely with Sales and Marketing on campaigns, messaging, and outreach strategy.
- Share learnings from the field including objections, trends, and persona insights.
- Help improve lead handoff processes and pipeline visibility across the GTM team.
- Participate in weekly GTM syncs and performance discussions.
- Own key KPIs including outreach activity, meetings booked, and opportunities created.
- Report weekly on pipeline performance, learnings, and optimization opportunities.
- Consistently contribute to revenue goals by driving top-of-funnel growth.
Benefits
- Opportunity to make a measurable impact
- Collaborate with a high-performing team
- Help shape how we scale our go-to-market motion
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
