GTM Sales Programs & Field Director

Salesforce•San Francisco, CA

4d•$196,800 - $285,300

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We are looking for a Field-First Strategist to serve as the bridge between our GTM vision and the daily reality of a sales organization, including ours at Salesforce. This is not a "back-office" operations role; you are a Subject Matter Expert (SME) who understands the "day in the life" of Sales Managers, AEs, and SEs. You will be responsible for turning our business processes and sales technology into "always-on" programs that drive elite field execution. You have navigated the scale-up journey and have first-hand experience as a strategic Salesforce customer, evaluating and implementing the tech stack not just for functionality, but for field adoption. Beyond internal programs, you will serve as a voice to the market, speaking with authority and experience to CROs and RevOps leaders about how to build a world-class revenue engine with Agentforce Sales.

Requirements

7+ Years in Revenue-Centric Roles: You have a background in Sales Programs, Strategic Enablement, or GTM Operations within a high-growth B2B SaaS environment ($20M to $100M+ ARR scale).
The "Practitioner" Pedigree: You have first-hand experience in a primary seller or technical sales role (AE, SE, or Sales Lead). You can speak to the "day in the life" because you’ve lived it.
Strategic Salesforce Customer: Proven experience as a business owner or primary stakeholder of a Salesforce instance. You have led the evaluation, purchasing, and implementation of Salesforce-adjacent point solutions (e.g., Momentum, Gong, Clari, Outreach, LeanData, etc.).
Program Architecture: A track record of designing and landing "Always-On" sales programs that transitioned a field org from manual processes to tech-enabled, repeatable motions.
Change Management Mastery: You can demonstrate specific examples of rolling out new technology where you drove 90%+ field adoption through education and functional optimization, rather than just "mandates."
Executive Presence & Public Speaking: Experience interfacing with C-level executives (CROs, CMOs, VPs of RevOps) and the ability to speak with authority on revenue strategy at industry events or in executive briefing centers.
Technical Literacy: While you aren't necessarily an admin, you have a deep understanding of how to "turn on" functionality within a CRM or sales tool to solve specific business bottlenecks.

Responsibilities

Act as the primary educator for our internal teams and field org. You translate complex business processes into practical, daily workflows that resonate with sellers, ensuring every program feels like a "win" for the rep, not just a task for the company.
Serve as the internal Subject Matter Expert on our Sales and Revenue organization. You design and lead enablement programs that elevate the field's ability to execute our GTM strategy, ensuring AEs and SEs have the tactical skills to win.
You understand the Salesforce ecosystem and point solutions (Momentum, Gong, Clari, Outreach, etc.) and are responsible for turning on—and optimizing—the specific features that drive field productivity.
Lead the "Last Mile" of technology rollouts. You understand the first-hand experience in the friction of new tech rollout for our field; you partner with global enablement to design the programs and education required to move the field from "skepticism" to "high-utility adoption for internal rollouts of our portfolio."
Design, land, and manage "Always-On" programs specifically for our primary seller roles (AEs and SEs). You ensure these programs are integrated into the tools they use and the meetings they attend.
Act as a credible, external-facing ambassador. You speak the language of the CRO and RevOps audience, representing our operational excellence in customer engagements, executive briefings, and industry speaking opportunities.