GTM Program Manager – AI Solutions

HP•Spring, TX

2d•$110,300 - $159,950•Remote

About The Position

Supports the development and execution of Go-To-Market (GTM) strategies for advanced AI solutions within ACS. Acts as a subject matter expert contributing to complex, cross-functional initiatives across marketing, sales, and category teams. Focuses on driving execution excellence, enabling pipeline growth, and ensuring effective launch and campaign delivery.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
5–10 years of experience in GTM, marketing, or business operations roles.
Experience in enterprise technology, AI, or advanced compute preferred.
Experience working in cross-functional, fast-paced environments.
Strong understanding of GTM models, segmentation, and campaign execution.
Ability to translate strategy into actionable plans.
Familiarity with enterprise sales environments and partner ecosystems.
Strong project management and organizational skills.
Experience with CRM/MRM tools and marketing analytics.
Detail-oriented with strong follow-through.
Strong interpersonal and stakeholder management skills.
Ability to influence without direct authority.
Clear written and verbal communication.
Data-driven mindset with ability to analyze performance and recommend improvements.
Ability to operate in ambiguous, fast-evolving environments.

Responsibilities

Support development of GTM plans aligned with ACS AI priorities (e.g., ZGX portfolio).
Translate strategic direction into actionable execution plans across segments and use cases.
Contribute to market analysis, competitive positioning, and opportunity sizing.
Drive day-to-day execution across cross-functional teams (Marketing, Sales, Category, Operations).
Coordinate launch readiness activities including content, enablement, and campaign deployment.
Ensure alignment across stakeholders and track key deliverables and timelines.
Support definition of customer segments, personas, and targeted use cases.
Help develop and refine value propositions and messaging by segment.
Contribute to customer journey mapping and experience improvements.
Assist in execution of integrated marketing campaigns (digital, events, content).
Ensure alignment between marketing activities and pipeline generation goals.
Support sales enablement through development of content and tools.
Track GTM KPIs including pipeline, campaign performance, and ROI metrics.
Contribute to reporting, dashboards, and post-campaign analysis.
Support budget tracking, PO management, and operational processes (CRM/MRM tools).
Support engagement with partners, agencies, and vendors to execute GTM initiatives.
Participate in customer/partner-facing activities as needed.