GTM Manager - BaaS (UK/EEA)
About The Position
Wirex is a regulated crypto-enabled payments platform used by over 6 million people in 130 countries. We’ve crossed $1 billion in annualised on-chain transactions, and we’re now scaling the infrastructure that powers other businesses. Wirex BaaS provides regulated infrastructure for companies looking to launch card programmes, payment accounts, and digital asset services under Wirex’s licensing. Our clients span Web2 and Web3: fintech startups, crypto exchanges, DeFi protocols, wallet providers, and established payment businesses, all accessing IBAN accounts, card issuance, stablecoin on/off-ramps, and programmatic payment solutions through a single API. BaaS is one of the most strategically important growth areas at Wirex. This hire is pivotal to our success. We’re looking for someone who will build and close a serious pipeline from day one.
Requirements
- Minimum 3 years in a commercial or business development role within fintech, payments, or Web3, with a clear track record of closing B2B partnerships
- Solid, demonstrable understanding of Web2 financial infrastructure (neobanks, payment processors, card issuers) AND Web3 business models (crypto exchanges, DeFi, wallet providers)
- Experience with card issuing, programme management, BaaS, or embedded finance, either selling it or operating within it
- Working knowledge of payment rails: SEPA, SWIFT, ACH, Push-to-Card
- Familiarity with compliance and regulatory frameworks for payments and digital assets in the EU/EEA, and ideally Southeast Asia or the USA
- Proficient with HubSpot CRM and comfortable with project management tooling (Jira or equivalent)
- Strong written and verbal communication: professional proposals, executive presentations, commercial emails
- Self-starter who operates with high autonomy in a remote-first environment
Nice To Haves
- Direct experience with stablecoin infrastructure, USDC, USDT, on-chain settlement, on/off-ramps
- Understanding of external authorisation flows, KYC/KYB processes (e., SumSub), or API-driven partner integrations
- An existing network of relevant contacts across the BaaS, embedded finance, or crypto infrastructure space
Responsibilities
- Proactively source and qualify inbound and outbound leads across fintech, payments, crypto, and Web3 verticals
- Own the full sales cycle: outreach, discovery, proposal development, negotiation, and closing
- Build and maintain a healthy, accurately forecasted pipeline in HubSpot CRM
- Develop tailored commercial proposals including pricing structures, interchange revenue-share models, and integration scopes
- Serve as the primary point of contact for assigned partners, ensuring high satisfaction and retention
- Conduct regular business reviews and identify upsell and cross-sell opportunities, additional card programmes, new payment rails, wallet infrastructure
- Build trusted relationships with partner stakeholders from technical leads to C-suite
- Work closely with Product, Compliance, and Engineering to translate partner requirements into actionable deliverables
- Manage partner onboarding and integration tracking via Jira
- Prepare and present commercial materials, pitch decks, and call briefs with the BaaS leadership team
- Maintain accurate, up-to-date records in HubSpot, deal stages, contacts, activity logging
- Use AI tools (including Claude) to accelerate research, content drafting, and operational efficiency
- Attend and represent Wirex at relevant industry events and conferences
Benefits
- Competitive salary commensurate with experience
- Generous vacation allowance + Public Holidays
- Paid Charity Day
- Remote working and flexible hours
- Annual Training Allowance
- Significant opportunity for career growth at a leading fintech
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
