GTM & Integrated Marketing Manager, TPO/Broker
About The Position
The GTM & Integrated Marketing Manager will serve as the dedicated marketing manager for Anchor Loans’ Third Party Originator (TPO) and broker business, developing and executing marketing strategies that drive growth across broker, private lender, and capital markets channels. This role will shape how Anchor communicates with brokers and lending partners—elevating awareness of our Broker, White Label, Table Funding, and Correspondent programs while strengthening Anchor’s position as a trusted capital and platform partner for private lenders nationwide. The TPO Marketing Lead will collaborate cross-functionally with sales (BDMs, AEs), capital markets, and partner organizations (including Deephaven), ensuring all marketing programs are strategic, brand-aligned, and conversion-focused.
Requirements
- 5+ years of marketing experience in financial services, mortgage lending, or capital markets—ideally within wholesale, correspondent, or private lending channels.
- Proven ability to translate business objectives into integrated marketing campaigns for broker and B2B audiences.
- Experience marketing through intermediary or partner-driven networks (brokers, aggregators, private lenders).
- Strong content development, campaign management, and storytelling skills with the ability to simplify complex financial products.
- Familiarity with marketing automation tools (Salesforce/Pardot, HubSpot, etc.) and design platforms (Canva, InDesign).
- Collaborative, resourceful, and proactive approach to marketing execution and problem-solving
Responsibilities
- Partner with Marketing and TPO leadership to design and execute a multi-channel marketing strategy that differentiates Anchor Loans in the broker, correspondent, and private lender markets.
- Build campaigns that reinforce Anchor’s role as a trusted financing partner -focused on speed, reliability, and flexibility in a competitive landscape.
- Develop go-to-market plans for the Broker, White Label, and Table Funding programs, ensuring clarity in value propositions and messaging consistency.
- Create targeted outreach strategies for the Capital Markets audience, including Lender Finance and Correspondent partners.
- Lead the creation of marketing collateral, sales toolkits, case studies, and digital content tailored for broker and private lender audiences.
- Develop and manage marketing assets that support the build-out of Anchor’s independent broker network.
- Execute integrated campaigns across email, digital, and event channels to drive qualified engagement and deal flow.
- Collaborate with Deephaven and other partners on cross-promotional initiatives and cobranded content.
- Support BDM and AE field marketing efforts with tailored campaigns, templates, and event materials.
- Oversee TPO-related conference messaging, booth strategy, and partner support materials.
- Coordinate with leadership and sales to ensure event participation aligns with business development goals.
- Manage pre- and post-event marketing campaigns to maximize visibility and lead conversion.
- Track campaign performance across digital, partner, and event channels to identify optimization opportunities.
- Deliver monthly reporting to TPO leadership on marketing impact, lead generation, and pipeline contribution.
- Continuously refine messaging and channel mix based on engagement data and feedback from brokers and BDMs.
- Serve as the marketing subject matter expert for the TPO business, providing insight and guidance on messaging, positioning, and growth strategies.
- Partner closely with Institutional and Brand Marketing teams to ensure consistent brand storytelling across all audiences.
- Mentor junior marketing staff and cross-functional team members as Anchor scales its broker and partner marketing capabilities.
Benefits
- Comprehensive health insurance options including Medical, Dental, Vision, Basic Life/AD&D insurance
- Generous sick leave & vacation benefits for rest, relaxation, and personal pursuits
- Highly competitive performance bonus
- 401(k) retirement program with employer match
- Tuition reimbursement toward professional development
- Workplace Celebrations, Team Building, Charity Drives, and Food Truck luncheons
- Onsite gym (Thousand Oaks only)
- 12 Paid Holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
