GTM Enablement Manager

Lawmatics•San Diego, CA

3d•$125,000 - $155,000•Hybrid

About The Position

Lawmatics is seeking a GTM Enablement Manager to develop and manage programs, systems, and resources that enhance the performance of their Sales and Customer Success teams. This role will oversee enablement throughout the employee lifecycle, including new-hire onboarding, new product readiness, ongoing skill development, and performance coaching. The ideal candidate is a hands-on builder who excels at developing people and systematically linking learning to performance. This individual will collaborate with Sales, Customer Success, Product, Product Marketing, Revenue Operations, and GTM leadership to identify needs, create scalable programs, and equip customer-facing teams with the necessary knowledge, skills, tools, and confidence to deliver exceptional customer experiences. Success will be measured by improvements in team learning speed, ramp time, knowledge retention, application of best practices, and overall performance, rather than just training delivery volume.

Requirements

4+ years of experience in Sales Enablement, Revenue Enablement, GTM Enablement, Customer Success Enablement, Learning & Development, or a related role within a B2B SaaS organization.
Experience building and owning structured onboarding and certification programs.
Demonstrated ability to develop training content from scratch and translate complex concepts into simple, practical learning experiences.
Experience enabling both Sales and Customer Success teams strongly preferred.
Strong facilitation and presentation skills with the ability to lead engaging live and virtual training.
Experience using Gong or another conversation intelligence platform for coaching, scorecards, call analysis, and best-practice development.
Experience with Salesforce and modern GTM technology.
Strong program and project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
A data-driven approach to enablement with experience measuring program effectiveness and using performance insights to determine where training is needed.
Strong written communication and content-development skills.
Ability to influence and build credibility across frontline employees, managers, and senior leaders.
Comfortable operating in a high-growth environment where you'll need to build structure while also executing the work yourself.

Nice To Haves

Previous experience in a quota-carrying Sales or Customer Success role.
Experience in vertical SaaS or legal technology.
Experience building enablement programs in a scaling SaaS organization.
Experience administering an LMS or enablement platform.
Experience building competency frameworks, certification programs, or formal coaching programs.

Responsibilities

Own the end-to-end onboarding experience for new Sales and Customer Success team members.
Design and continuously improve role-specific onboarding programs for Sales and Customer Success.
Build structured learning paths with clear milestones, expectations, assessments, and certifications.
Develop 30/60/90-day learning and ramp frameworks in partnership with GTM leadership.
Facilitate live training, workshops, role plays, call reviews, and certification sessions.
Create objective certification standards that ensure new hires demonstrate proficiency before advancing.
Partner with frontline managers to create a seamless transition from formal onboarding into ongoing coaching and development.
Measure onboarding effectiveness through ramp time, certification performance, manager feedback, and early employee performance.
Own GTM readiness for new Lawmatics products, features, and major product updates.
Partner closely with Product and Product Marketing to translate product releases into practical, role-specific training for Sales and Customer Success.
Build launch enablement plans that ensure GTM teams understand not only how a product works, but the customer problems it solves and how to effectively communicate its value.
Develop training materials, talk tracks, demo guidance, FAQs, use cases, objection handling, and other field-ready resources.
Build and administer product certifications when appropriate.
Establish clear readiness standards for major product launches.
Gather feedback from the field and create a feedback loop with Product, Product Marketing, and GTM leadership.
Build an enablement program that extends well beyond onboarding.
Develop an ongoing GTM learning curriculum focused on product knowledge, customer conversations, methodology, process, and role-specific skills.
Build reinforcement programs that ensure important concepts are retained and consistently applied over time.
Establish regular training and development cadences across Sales and Customer Success.
Create targeted training programs based on observed performance gaps and changing business priorities.
Develop recertification programs for critical skills, products, and processes.
Curate and maintain a centralized library of best practices, playbooks, examples, and training resources.
Own and maintain competitive battlecards with up-to-date competitor insights and clear positioning on why Lawmatics wins.
Identify top performers and subject matter experts and turn what they do well into repeatable best practices for the broader organization.
Use technology and performance data to connect training with what is actually happening in customer conversations.
Own and optimize Lawmatics' use of Gong as an enablement and coaching platform.
Build and maintain Gong scorecards that reinforce the behaviors and competencies expected across Sales and Customer Success.
Develop best-practice call libraries that give team members real examples of great discovery, demos, objection handling, customer conversations, and other critical moments.
Use Gong insights, scorecards, call reviews, and performance data to identify organizational skill gaps and prioritize enablement initiatives.
Partner with frontline managers to develop repeatable coaching frameworks and workflows.
Evaluate and recommend enablement technology that can improve learning, certification, knowledge management, coaching, or productivity.
Establish reporting that connects enablement participation and proficiency with field performance.
Enablement sits at the intersection of nearly every GTM function. You'll partner closely with: Sales & CS Leadership to identify performance gaps, establish competency standards, and prioritize enablement initiatives.
Frontline Managers to reinforce training through coaching and ensure new skills become consistent behaviors.
Product & Product Marketing to translate product innovation into field readiness and effective customer conversations.
Revenue Operations to align enablement with GTM processes, systems, reporting, and performance data.
People/HR to create a consistent and high-quality onboarding experience for new GTM employees.