GTM Campaign Manager

Ivo • San Francisco, CA

10d • Onsite

About The Position

Ivo is seeking a GTM Campaign Manager to own vertical marketing for legal and procurement buyers. This role involves building campaigns, running programs, and collaborating with sales to drive pipeline. The company is experiencing rapid growth after a Series B funding round and is looking for someone to capitalize on this momentum. The ideal candidate will be a clear thinker, a finisher, and genuinely curious about the target buyers.

Requirements

• A clear thinker who can articulate complex ideas precisely.
• Someone who follows through on projects from concept to execution, paying attention to details.
• Genuinely curious about how legal and procurement teams work.
• Ability to develop campaign concepts and execute them, including writing copy, building briefs, and QAing landing pages.
• Willingness to build processes rather than needing a predefined path.
• Desire to develop deep knowledge of legal and procurement buyers.
• Relentlessly resourceful.
• Strong internal sense of urgency.
• Bias towards immediate action.
• Excited about building a company.

Nice To Haves

• Experience working in a startup environment is preferred but not required.

Responsibilities

• Own campaign and program strategy for Ivo’s core verticals, from initial concept through execution and reporting.
• Run multi-channel programs across paid, email, and outbound messaging.
• Partner with sales and SDRs on messaging, sequencing, and follow-up to ensure campaign activity converts.
• Build vertical-specific content that addresses the needs and perspectives of legal ops and procurement teams.
• Track campaign performance, identify areas for improvement, and continuously raise the bar.

Benefits

• Competitive Compensation: The salary range is $100k - $150k.
• Equity: Meaningful ownership in a company that's scaling fast.
• Relocation and Visa Support: Relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable.
• Health & Wellness: Comprehensive medical, dental, and vision plans.
• Flexible Spending & Insurance: Access to HSA and FSA accounts, plus life insurance coverage.
• 401(k) Program: Save for the future with our 401(k) program.
• Commuter Benefits: Assistance with commuting to the office.
• Unlimited PTO: Time to recharge, stay healthy, and bring your best self to work.
• Office Perks: Catered lunch five days a week, premium snacks and coffee, an in-building gym, and a dog-friendly environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed