GTM Campaign Manager, Digital Embedded

Left Field Labs

1d • Remote

About The Position

Left Field Labs is looking for a Go-To-Market Campaign Manager to join an embedded team. This role is responsible for the strategic and creative integration of a new platform across all O&O digital touchpoints, transforming our web and social presence from functional utility to aspirational brand. You will lead the "spirit" of this rollout by auditing existing content for accuracy and brand voice, while simultaneously architecting the design and information strategy to merge websites into a single, unified web destination.

Requirements

• 4+ years of experience in Go-To-Market, Product Marketing, or Brand Strategy, specifically within a high-growth or transitional environment
• Expert-level ability to translate high-level brand platforms into tactical copy and imagery across web, social, and growth marketing channels
• Ability to navigate ambiguity, maintain a strong creative POV, and manage timelines and stakeholder updates without constant supervision.
• Proven ability to work with social paid media and growth teams
• Proficient in leveraging generative AI tools to accelerate content drafting, synthesize stakeholder feedback, and brainstorm creative executions, ensuring a high-velocity output without sacrificing brand quality or strategic depth
• Proven experience in website strategy and consolidation, specifically mapping out user journeys and site maps for complex product mergers
• Experience leading the design and strategy phase of a web overhaul, including managing creative briefs, wireframes, and stakeholder feedback loops
• A meticulous eye for detail to ensure all public-facing content reflects the latest feature sets and messaging truth
• Client-facing experience
• Agency experience
• Bachelor’s Degree or equivalent experience

Responsibilities

• Lead the end-to-end rollout of the initiative, ensuring seamless integration across email, social, and internal platforms
• Drive the discovery and strategic roadmap for merging two existing websites. You will evaluate user journeys, brand equity, and technical feasibility to create a single, unified digital destination
• Act as the bridge between Product and Marketing. Define value propositions, messaging frameworks, and positioning that resonate across our unified channels.
• Audit and optimize owned and operated (O&O) channels to ensure the narrative is consistent, compelling, and driving conversion
• Collaborate with UX/UI, Engineering, and Content teams to translate the GTM strategy into a functional, user-centric web experience
• Other ad hoc duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees