GTM Business Applications Director

Snyk•Boston, MA
•$176,000 - $220,000

About The Position

As a GTM Business Applications Director, you will lead the application strategy and business partnership supporting Snyk's go-to-market organization. You will translate commercial priorities into an integrated roadmap, align investment and delivery capacity, and be accountable for the adoption and business value of the capabilities delivered. You will connect GTM priorities with Business Technology Delivery and the AI team, helping align business applications, automation, and AI initiatives across a shared roadmap. You will join the Business Technology team and serve as the primary technology partner to leaders across Marketing, Sales, Partners, Customer Success, and Services. Your portfolio spans customer acquisition, opportunity management, quoting, renewal, and expansion, with dependencies across Finance, Legal, and Product.

Requirements

  • Typically 10+ years of progressively responsible experience in business applications, GTM systems, or related functions, including 5+ years leading teams and cross-functional technology portfolios, or equivalent demonstrated experience at this scope.
  • Demonstrated success aligning senior leaders, resolving competing priorities, and delivering business change in a SaaS environment, supported by clear communication and sound judgment.
  • Deep understanding of end-to-end GTM processes and the operational needs of a SaaS business.
  • Strong knowledge of Salesforce and adjacent platforms across marketing automation, partner management, customer success, CPQ, and integration, with the technical judgment to evaluate designs, data dependencies, and maintainability alongside delivery and architecture leaders.
  • Experience developing people, coordinating distributed teams and external partners, and leading through influence across shared delivery organizations.
  • Demonstrated ownership of technology roadmaps, investment planning, vendor relationships, and application lifecycle decisions.
  • Practical experience improving adoption, process performance, and operating efficiency, including the use of automation or AI where it delivers measurable value.

Nice To Haves

  • Experience supporting new products, commercial models, or acquisitions.
  • Relevant Salesforce or other enterprise-platform certifications.

Responsibilities

  • Build trusted relationships with GTM leaders, understand their strategies, and shape initiatives around clear business problems, accountable sponsors, and measurable outcomes.
  • Own the GTM applications roadmap and the cadence for intake, prioritization, delivery planning, and business reviews.
  • Own business discovery, capability definition, functional requirements, and business readiness.
  • Build and develop the GTM business applications capability.
  • Own the GTM application investment plan within delegated authority.
  • Ensure initiatives have clear acceptance criteria, business-owned user acceptance testing, release-readiness decisions, training, and post-launch support.
  • Partner with Architecture, Data, Security, and application owners to maintain trusted GTM data, reliable integrations, appropriate access controls, and a maintainable application landscape.
  • Partner with GTM leaders, the AI team, and Business Technology Delivery on AI-enabled initiatives.

Benefits

  • global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend
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