GTM & AI Change Management Leader

Pure Storage Inc.•Santa Clara, CA

62d•Onsite

About The Position

We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work-work that changes the world-is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE We are transforming how we operate across Marketing and Integrated Operations to increase impact, efficiency, and alignment by rethinking processes, technology, reporting, communications, and talent development. We're seeking a GTM & AI Change Management Leader to accelerate transformation across the demand funnel and customer journey. Reporting directly to the VP of Marketing Operations, the GTM & AI Change Management Leader will lead enterprise-wide change by integrating and enabling AI, machine learning, and other strategic programs into Marketing Operations and GTM processes, ensuring every new tool and workflow drives measurable business impact. As the GTM & AI Change Management Leader, you will design and execute a comprehensive change management and enablement strategy that advances enterprise readiness, employee adoption, and leadership alignment. You will partner across Marketing, Integrated Operations, and GTM functions to drive adoption of new processes, tools, and insights embedding AI tools responsibly and effectively. You will help teams transition from awareness to confident, scalable use that drives adoption. Additionally in collaboration with cross-functional leaders, you will provide change management support for AI-driven enablement programs, and deliver communications that empower employees to adopt new tools, processes, and skills safely and effectively. This includes crafting AI-enabled training content for Marketers, onboarding new team members, and implementing digital learning experiences such as AI agent chatbots and on-demand modules. You will serve as a connector across Integrated Operations to drive progress on shared goals. Your work will ensure that transformation efforts are people-centered, sustainable, and aligned with the company's GTM strategy. While this role does not initially have direct reports, you will be expected to lead high-impact, cross-functional project teams and influence strategy at all levels. About You You are a collaborative leader who thrives in a cross-functional, global environment. You're a proactive problem solver who excels at translating complex change into clear, actionable enablement. You are passionate about helping others succeed by simplifying transformation, clarifying purpose, and amplifying impact through thoughtful design and communication. You are comfortable operating at the intersection of AI innovation, enablement, and change management. You blend technical curiosity with empathy for the human side of transformation. You believe that adoption depends on trust, clarity, and continuous learning, and you design programs that drive engagement and confidence in new tools and ways of working.

Requirements

Bachelor's degree in business, marketing, communications, education, or a related field
10+ years of experience in B2B enterprise, SaaS, or technology organizations across Marketing, Sales, Operations, or GTM functions
Experience implementing change management strategies for Buying Group Demand Funnels at enterprise companies
Experience driving transformation leveraging and driving adoption of Machine Learning and AI
Proven expertise in organizational change management with demonstrated experience applying structured frameworks such as Prosci or ADKAR
Strong understanding of AI tools, generative AI models, Agent development and automation, use cases for GTM and marketing operations
Demonstrated success implementing AI solutions and measuring impact through adoption, engagement, and performance metrics
Excellent communication skills with the ability to translate complex AI and machine learning concepts into approachable, actionable messaging for non-technical audiences
Experience developing enablement programs that combine virtual employee training, live coaching and data-driven insights
Proficiency in tools such as, Google Gemini, Enterprise ChatGPT, and Synthesia, Workday Learning, and analytics dashboards for program measurement
Strong project management and stakeholder alignment skills
Strategic thinker who is data-driven, organized, and action-oriented

Nice To Haves

Change Management certification (Prosci or equivalent) preferred

Responsibilities

Create and manage the change management and enablement strategy for Marketing and IOPS, leveraging structured change management methodologies, to launch and scale GTM and AI initiatives for Marketers, SDRs, and GTM teams
Design and deliver enablement programs, content, processes, tools, and internal communication to support GTM transformation initiatives
Define and monitor KPIs for adoption, learning engagement, and productivity impact
Lead foundational and ongoing enablement programs including learning content creation, onboarding, and continuous improvement
Integrate AI-powered learning tools such as Google Gemini, Enterprise ChatGPT, and Synthesia, to scale communications, create adaptive learning content, and personalize enablement experiences
Champion a culture of responsible AI experimentation that supports both innovation and compliance
Drive integration of AI tools into daily Marketing and Operations workflows to drive efficiency, scale, and insight generation that support ethical usage, prompt design, automation best practices, and workflow integration