Growth

Invisible Technologies•Austin, TX

11d•$122,000 - $157,000

About The Position

Invisible is hiring for a growth strategist to drive initiatives across GTM. This is an individual contributor role with the north star goal of inflecting our pipeline metrics. Invisible’s GTM motion is tops-down: we sell into large enterprises at the highest level. The growth associate will drive events, social, and related campaigns in direct partnership with sellers, ensuring high-quality lead generation and systematic follow-through to pipeline. This role offers the opportunity to work closely with senior sellers and executives while designing campaigns that capture and nurture leads into opportunities through consistent follow-up and targeted engagement.

Requirements

Background in GTM, consulting, investing; demonstrated ability to build solutions.
Knowledge of marketing automation and CRM systems (Hubspot, Salesforce) a plus, systems thinking on GTM a must.
Proven ability to partner with senior, highly connected individuals and build trust-based relationships.
Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI.
Excellent project management skills and ability to manage multiple campaigns simultaneously.
Comfort with leveraging AI and automation to improve efficiency and drive high-impact initiatives.

Responsibilities

Partner closely with our CEO and senior sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up.
Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for our CEO or GMs.
Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption
Enable our CEO and senior sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach.
Continuously A/B test messaging, subject lines, and CTAs to refine engagement and conversion rates.
Collaborate with RevOps and the GTM Automation team to improve workflows for list creation, lead capture, and campaign execution.
Maintain data hygiene, enrichment, and governance to ensure CRM and campaign accuracy.
Leverage AI and automation to improve segmentation, personalization, and campaign efficiency.
Track and report on campaign engagement, pipeline contribution, and seller adoption of generated leads.
Provide insights on which audiences, segments, and channels drive the strongest outcomes.
Continuously refine targeting and follow-up strategies based on data, partner feedback, and market signals.