Growth Lead

Workweek

1d•Remote

About The Position

This role is built for a senior growth marketer who has already owned acquisition and funnel strategy and is ready to take on a bigger, more complex challenge. It requires experience managing meaningful budgets, with a clear understanding of how small decisions compound quickly. The role demands comfort with tradeoffs—knowing when to double down, when to kill ideas that aren’t working, and how to clearly justify where spend should and should not go. The work is systems-oriented rather than tactic-driven. Ownership spans funnels, lifecycle journeys, creative testing, and channel mix, with the ability to move seamlessly from LTV-to-CAC strategy down to diagnosing why a specific landing page is underperforming. This role blends strategic thinking with hands-on execution—equally focused on mapping the journey and putting it into motion. Above all, it calls for high autonomy. The role sets direction, brings clarity to ambiguity, and elevates the people around it by consistently raising the bar.

Requirements

5–7+ years of experience in growth, lifecycle, or performance marketing.
Proven ownership of acquisition strategy and meaningful marketing budgets.
Strong understanding of funnel metrics, LTV to CAC dynamics, and growth experimentation.
Deep familiarity with newsletters and email as growth channels.
Ability to balance creative judgment with analytical rigor.
Comfortable operating in ambiguity and making calls without perfect information.
Clear communicator who can align stakeholders and drive decisions.

Nice To Haves

Experience managing agencies or external partners preferred.

Responsibilities

Own user acquisition strategy across paid, lifecycle, newsletter growth, and partnerships.
Lead growth planning and execution across Meta, Beehiiv, and emerging channels. Decide where to scale and where to pull back.
Manage agency relationships and external partners. Set strategy, evaluate performance, and hold them accountable.
Design and optimize lifecycle journeys from first touch through activation, engagement, and conversion to membership and events.
Own funnel performance end-to-end, including conversion rates, acquisition costs, subscriber quality, and downstream impact.
Build and test growth infrastructure, including landing pages, lead magnets, signup flows, and onboarding paths.
Partner closely with content, creator ops, community and sales teams to align growth efforts with network-level priorities.
Translate data into decisions. You do not just report numbers. You explain what they mean and what to do next.

Benefits

Competitive pay (we don't pay based on location, we assign value to the role)
Equity in Workweek
Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
Unlimited PTO with a minimum of 3 days/quarter used
100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
401(k) plan with 3.5% company match
$500 one-time stipend for any home office needs used after the first 90 days
5-week sabbatical after 4 years on staff
2 volunteering days per year
1x/year in-person team retreat
$100/month book stipend