Growth Product Lead, Kids
About The Position
ClassDojo's mission is to provide every child with an education they love. Initially, they built a strong communication network, with their flagship app being the top communication app for K-12 teachers, children, and families globally. This app is used in over 95% of US schools, reaching over 45 million children in 180 countries with a team of around 200 people. Now, ClassDojo is leveraging this network to offer superior learning experiences for children beyond standard schooling. The company emphasizes hiring for talent density, attracting skilled, entrepreneurial, and innovative individuals with backgrounds in education and large-scale consumer internet companies. They aim to be a workplace where top talent thrives and pioneers the future of education. ClassDojo is expanding its offerings with "Monsterverse," a virtual world called "Dojo Islands," where children can build, play, and connect with peers. The focus has shifted from revenue to the user base size of Dojo Islands, with over 10 million kids receiving class points weekly, many of whom have not installed the app. The company is seeking a product leader to drive kid growth for Dojo Islands, focusing on the end-to-end growth funnel and coordinating the company-wide roadmap for Monthly Active Kids.
Requirements
- Owned a top-line growth metric end-to-end, with initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product
- Experience in gaming and/or kid-product, or a close equivalent, with a track record of shipping at scale in games, social, or gamified products
- Ability to operate at both strategic and detail levels, driving a cross-org roadmap and writing SQL
- Self-sufficient with data, capable of writing queries, building dashboards, and analyzing funnels without dedicated support
- Structured problem-solver in ambiguity, able to break down complex problems, synthesize quant and qual data, and produce simple, actionable plans
- Proficiency in using AI as a core part of the product process and personal workflow
Nice To Haves
- Founder or early-stage startup experience (pre-Series B)
- Experience with kids' products, consumer social, or platforms with trust and safety considerations
- Experience with cross-functional growth loops (viral mechanics, referral systems, or in-product distribution)
Responsibilities
- Own the kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
- Drive the cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
- Lead a small, high-leverage product team, setting direction, shipping fast, and learning faster
- Develop a direct working relationship with co-founders on long-term growth strategy
Benefits
- Significant hours overlap with one of the Americas time zones
- Salary ranges provided for different US states
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
