Growth Marketing & User Acquisition Lead

Cineverse Corp.•Los Angeles, CA

44d

About The Position

This is a foundational growth leadership role at MicroCo. You'll own the growth engine-designing and executing strategies that scale our mobile video app audience from early adopters to mass-market users. You'll lead full-funnel growth across paid user acquisition, lifecycle CRM, partnerships, and analytics, while building the infrastructure, processes, and team that will power our next stage of growth. You'll also develop and oversee adjacent and complementary marketing functions such as Brand and organic Social. You'll need to be strategic and data-driven, comfortable engaging with executives and external partners, and ready to roll up your sleeves to launch campaigns, optimize creative, and manage agencies. Over time, you'll build and mentor a high-performing growth and marketing organization.

Requirements

10+ years in growth marketing, user acquisition, or performance marketing roles.
Proven ability to stand up growth functions and scale in a fast-paced environment.
Deep expertise in paid UA, attribution, and lifecycle marketing.
Excellent leadership and team building skills.
Ability to manage end-to-end process in a complex and undefined situations.
Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization.
Ability to balance data-driven rigor with creative storytelling.
Exceptional communication skills; comfortable engaging with executives and external partners.

Nice To Haves

Mobile app growth in entertainment, gaming, or consumer tech.
Experience with influencer marketing and social amplification.
Prior experience in a startup or high-growth environment.

Responsibilities

Own the Growth Engine
Design and execute user acquisition strategy to scale MicroCo's mobile video app audience.
Lead full-funnel growth: paid UA, lifecycle CRM, partnerships, and analytics.
Architect Acquisition Funnels
Develop and optimize multi-channel campaigns across paid, earned, and organic channels.
Drive efficient installs, engagement, and retention.
Organizational Strategy and Cross-Functional Partnering
Design and build team (over-time) that grows in relation to the business - identify "gap filling" external solutions as business scales.
Collaborate with Product, Brand, and Data teams to align creative, targeting, and product experience for conversion and retention.
Collaborate with Cineverse marketing teams to amplify campaign efficacy.
Measure What Matters
Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention.
Analyze performance and translate insights into actionable optimizations.
Balance Art and Algorithm
Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft.
Orchestrate Agency & Platform Relationships
Manage external partners and platform reps to ensure best-in-class execution and cost efficiency.
Build the System for Scale
Partner with Product on Data to ensure data integrity across platform - implement tools, data pipelines, and attribution infrastructure for continuous growth and automation
Testing and Audience Development
Lead early growth experiments, influencer seeding, and social amplification programs to accelerate traction and app store ranking.
Cross-Functional Marketing Functions
Shape the brand narrative and visual identity across channels.
Lead creative and content strategy for campaigns and short-form content.
Activate partnerships and events to embed MicroCo in culture.
Grow the community and social ecosystem through organic and influencer-led programs.
Build and mentor a lean marketing team and agency network.