Growth Marketing Lead

Arlo • New York City, NY

2d

About The Position

We’re looking for a hands-on Growth Marketing Lead to build our growth engine from the ground up. You’ll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships. You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast-paced experimentation.

Requirements

• 7–12 years of experience in growth, demand generation, or performance marketing .
• Proven ability to go from zero to one — building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.
• Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus.
• Analytical mindset — fluent with HubSpot, Clay, or similar tools.
• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.

Nice To Haves

• Experience in healthcare, insurance, or benefits tech.

Responsibilities

• Craft and test messaging that resonates with our target audiences — customers, advisors, and partners.
• Build, run, and optimize campaigns across digital and offline channels: Meta and LinkedIn Ads Direct Mail SEO & content programs Generative-AI-driven creative and landing page testing
• Launch rapid experiments to identify high-performing channels and messages.
• Partner with designers and agencies to produce compelling creative assets.
• Track and optimize performance across the funnel — from awareness to qualified lead.
• Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

Benefits

• High ownership: You’ll get real responsibility from day one—our high-trust team empowers you to run with big problems and shape core parts of the company.
• Join an important mission: Your work directly influences how people access care and improves lives at scale.
• Growth & expansion: We’re moving fast, and as we grow, your scope will grow with us—new challenges, bigger opportunities, and rapid career velocity.
• Apply AI to a problem that matters: Instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
• High pace, high collaboration: We operate with velocity, first-principles thinking, and a team that works closely, openly, and with ambition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed