Growth Marketing Lead

Warp

3d•$200,000 - $250,000•Remote

About The Position

Warp began with the vision of reimagining one of the fundamental dev tools—the terminal—to make it more usable and powerful for all developers. As AI has advanced, Warp has evolved beyond its terminal roots into the platform for Agentic Development: a workbench for dispatching agents to code, deploy, and debug production software. With over 700k active developers and revenue that grew over 44x last year, Warp is now one of the fastest growing startups in the exploding AI development space. We believe that soon developers will be “tech leads” for groups of agents; rather than opening a code editor to write code or a terminal to write commands, they will open Warp and prompt their computer to build features, fix bugs, and diagnose production issues. With its starting point as a reimagined command line, Warp is well-positioned to support agent-first workflows: It sits at the lowest level in the dev stack, has access to all of a developer’s context, and is set up for multitasking and long-running processes. In addition, Warp has state-of-the-art code editing features and built-in team knowledge sharing. It’s the right interface for the agentic future. Our mission has remained the same even as AI has advanced: to empower developers to ship better software more quickly, freeing them to focus on the creative and rewarding aspects of their work. Warp is one of the fastest-growing products in the AI developer space, and now we need someone to pour fuel on that fire. We’re looking for a Lead, Growth Marketing to own the engine behind Warp’s self-serve business and support enterprise pipeline - the full spectrum from acquisition to activation to monetization. You’ll lead paid and organic growth across digital channels, own Warp.dev as a conversion surface, and partner deeply with Product, Engineering, and Data to run experiments that move the business. This isn’t a “manage the ad accounts” role. You’ll set the strategy for how Warp shows up across the web - from paid search and YouTube to SEO. You’ll decide where we invest, what we test, and how we scale. And you’ll do it in a market where the playbook is still being written.

Requirements

8+ years in growth, digital, or performance marketing - ideally in a PLG or developer-first SaaS environment
Proven track record scaling self-serve acquisition, activation, and monetization
Deep experience with paid acquisition, SEO, and website conversion optimization
Strong analytical chops - attribution, funnel modeling, cohort analysis, experimentation frameworks
Comfortable partnering directly with Product, Engineering, and Data teams
You’ve operated in high-growth environments where the playbook wasn’t handed to you

Nice To Haves

Experience marketing to developers or technical audiences
Familiarity with the AI development ecosystem, developer tools, or adjacent spaces
Early experimentation with AI-driven discovery channels
You’ve written code, shipped a side project, or just genuinely love dev tools.

Responsibilities

Self-Serve Growth Strategy: Act as the marketing owner for Warp’s self-serve business. Define the acquisition strategy across channels, partner with Growth Product on activation and monetization experiments, and identify the highest-leverage opportunities to drive signups, upgrades, and self-serve revenue.
Performance Marketing: Lead paid acquisition from strategy through execution — channel mix, audience targeting, creative testing, budget allocation. Optimize CAC, payback, and channel ROI through rapid iteration across both self-serve and enterprise motions.
Demand Generation & Enterprise Pipeline: Build and scale demand gen programs that drive qualified pipeline for Warp’s enterprise business. Design ABM campaigns, targeted digital acquisition, and nurture programs that convert developer adoption into team and enterprise revenue. Partner with Sales and GTM to align on pipeline goals, lead quality, and conversion metrics.
Website & Conversion Optimization: Own Warp.dev as a growth surface — homepage, landing pages, product pages. Lead testing and experimentation with Product and Design to improve discoverability, conversion, and activation.
SEO & Answer Engine Optimization (AEO): Drive organic acquisition through technical SEO and structured content. Build Warp’s visibility in AI-driven discovery surfaces — ChatGPT, Perplexity, Gemini — where developers are increasingly starting their tool searches.
Analytics & Experimentation: Define growth KPIs across the funnel. Build dashboards, run forecasts, and surface insights that drive decisions. Foster a test-and-learn culture with tight feedback loops and rapid iteration.
Cross-Functional Partnership: Work closely with Product, Engineering, Data, and GTM. This role sits at the intersection of marketing and product — you’ll need to be as comfortable in a data review as you are in a campaign brief.

Benefits

Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board
Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents)
Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL
Pre-tax FSA Health Savings Plan
Pre-tax Commuter Benefit
20-days of Paid Time Off
Unlimited Sick Time Off
12 US Holidays
16 weeks of paid Parental Leave for both birthing and non-birthing parents
Twice-a-year company retreats
Monthly gym and internet stipend
Guideline 401(k)
Complimentary OneMedical membership