Growth Marketing Specialist (100% Remote - Chicago Area Preferred)
About The Position
We’re hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. In this role, you’ll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results. You’ll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means you’ll be able to move quickly, test ideas, and experiment with new approaches — while also learning from and contributing to an experienced team.
Requirements
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills — persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
Nice To Haves
- Experience marketing in a franchise or B2B services environment.
Responsibilities
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
Benefits
- competitive pay
- health/dental/vision insurance
- 401(k) with match
- generous PTO and holidays
- paid parental leave
- ongoing professional development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
