Growth Marketing Specialist (Remote, United States EST/CST Preferred)

M-Files

3d•Remote

About The Position

M-Files is seeking a Growth Marketing Specialist to join their North America marketing team. This role reports to the Senior Growth Marketing Manager and focuses on account-based marketing programs, webinars, campaigns, and field initiatives. It's described as an excellent entry-level opportunity for a marketing professional with 1-2 years of experience who is organized, curious, and eager to grow. The specialist will be part of a collaborative team, supporting initiatives from planning through execution, with a clear path for advancement towards a Growth Marketing Manager role. The ideal candidate is proactive, detail-oriented, and excels at managing complex tasks.

Requirements

1–2+ years of experience in marketing, field marketing, demand generation, event coordination, or a related area.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Hands-on experience or strong familiarity with Salesforce.com or HubSpot for data entry, record management, and reporting.
Excellent organizational skills and attention to detail.
Ability to juggle multiple priorities with confidence.
Strong written and verbal communication skills.
Self-motivated and dependable in a remote environment.
Experience coordinating in-person field events such as executive dinners, trade shows, webinars, and roundtables.
Ability and willingness to travel approximately 25% to support field marketing events.
AI Fluency: Comfortable using AI tools like ChatGPT and Claude for various marketing tasks.

Nice To Haves

Experience supporting B2B marketing at a SaaS or technology company.
Familiarity with account-based marketing concepts and target account strategies.
Genuine enthusiasm for AI tools and how they can help teams work smarter.
Experience using project management tools such as Asana or similar platforms.

Responsibilities

Collaborate with the Senior Growth Marketing Manager to execute account-based marketing campaigns, field marketing programs, executive dinners, webinars, roundtables, and trade shows.
Manage logistics for events to ensure exceptional experiences for prospects, customers, and partners.
Research and book venues, catering, and vendors for events.
Coordinate end-to-end webinar execution, including speaker coordination, registration, attendee communications, platform logistics, live support, and post-event follow-up.
Send invitations, confirmations, and follow-up communications to prospects and customers.
Maintain organized event registration and attendee lists.
Support account-based marketing and sales outreach by preparing target account lists, campaign materials, and coordinating post-event sales follow-up.
Travel up to 25% to support field events, including booth setup, shipping, logistics, vendor coordination, and onsite execution.
Maintain accurate lead, contact, and account data in Salesforce.com.
Log inbound leads and event attendees into the CRM promptly.
Manage campaign setup, membership, list imports, and segmentation in HubSpot.
Partner with SDRs to ensure timely follow-up for event and campaign leads.
Organize and maintain prospect and account contact lists for campaigns.
Generate reports and dashboards to track campaign performance and engagement.
Coordinate campaign deliverables across Marketing, Sales, partners, and vendors to meet deadlines.
Build and maintain Asana project templates, timelines, and task trackers.
Coordinate with vendors, manage shipments, and ensure event materials arrive on time.
Track budgets, purchase orders, invoices, and receipts for events and campaigns.
Contribute to campaign briefs and supporting materials.
Utilize AI tools (e.g., ChatGPT, Claude) for drafting communications, summarizing research, assisting with campaign execution, project management, and operational efficiency.
Help surface campaign performance insights using AI assistance.