Growth Marketing Specialist [Contractor]
About The Position
Clever is on a mission to connect every student to a world of learning. As the leading identity platform for education, more than 111,000 schools worldwide use Clever to power secure digital learning experiences. With Clever’s layered security solutions, schools can protect access and identities for all staff, teachers, and students. With a secure identity platform for schools and a network of leading application providers, Clever is committed to advancing education with technology that works for students everywhere. Clever, a Kahoot! company, has an office in San Francisco, CA, but you can visit us at clever.com anytime. About the Team & Opportunity The Growth Marketing Specialist will provide operational and execution support for Clever’s go-to-market growth strategies. Reporting to the Head of Growth and Customer Marketing, this role is responsible for the day-to-day management of programs designed to generate new customers, deepen user engagement and nurture buyers. You’ll focus on the tactical delivery of existing plans, ensuring that marketing engines continue to run smoothly and that network effects between schools and application providers remain strong.
Requirements
- 3+ years experience in B2B SaaS (edtech experience preferred)
- Proven track record supporting lead generation, user activation, engagement and retention programs.
- Hands-on experience with marketing automation (e.g. Braze) and familiarity with Salesforce
- Strong communication skills and ability to coordinate across diverse teams and functions
- Detail-oriented, organized, and comfortable managing multiple projects at the same time.
- Natural storyteller with ability to translate technical or complex ideas into clear, engaging stories for the application provider audience, and skilled at email writing (acquisition emails, nurture emails and/or event follow-up emails)
Responsibilities
- Execute the Growth and Demand Engine: Deploy and manage cross-channel go-to-market tactics - including, but not limited to email, website forms, and lead capture flows - designed to engage and convert prospects.
- Campaign implementation: Partner with Brand, Product Marketing and Sales to launch marketing campaigns, ensuring all assets and tracking are live and functional.
- Lifecycle and Engagement Support: Execute established programs that drive adoption and engagement for application providers across their lifecycle.
- Operational Management : Maintain the “always-on” marketing automation flows and collaborate with Marketing and Business Operations to manage platform operation.
- Data Reporting and Analysis: Maintain clear visibility on business impact by extracting insights from growth metrics and reporting on program performance.
- Cross-Functional Coordination: Serve as the tactical point of contact for Sales, Customer Success and Marketing teams to keep projects on schedule and accelerate motion.
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
