Growth Marketing Specialist

Munibilling•Greensboro, NC

5d•$55,000 - $65,000•Remote

About The Position

The Growth Marketing Specialist executes integrated demand generation campaigns across content, email, and events to drive qualified pipeline growth. This role works with the Marketing Manager to develop strategy and owns the execution of the marketing calendar. The position supports MuniBilling's mission by using data and AI-enabled systems to deliver scalable marketing programs that attract and nurture utility billing organizations. The Growth Marketing Specialist contributes to MuniBilling's Value Proposition by: Delivering high-impact content and email campaigns that generate qualified municipal leads Supporting strategic tradeshows and sponsorships that expand market visibility and sales engagement Leveraging AI and reporting insights to continuously improve marketing efficiency and pipeline performance

Requirements

Excellent communication: verbal, email, and formal business writing
A technically savvy team leader with strong business acumen who can work and influence across the client and MuniBilling organization in support of completing high-quality timebound projects
Knowledge of the utility billing industry, including competitors, value propositions, personas, etc.
Excellent analytical, time management, and organizational skills to manage multiple tasks simultaneously
Strong critical thinking and problem-solving skills with a passion for continuous innovation
Ability to respond quickly to changing demands and escalated operational issues
Strong proficiency in HubSpot marketing tools, including email, workflows, landing pages, and reporting
Experience using SEO tools (e.g., Ahrefs, SEMrush, Moz) to drive keyword strategy, competitive insights, and measurable improvements in organic performance
Understanding of AI workflows, automation logic, and prompt strategy
Ability to evaluate AI tools for business value and operational fit
Experience interpreting marketing data and translating insights into action
Strong project management skills with the ability to execute across multiple campaigns
Bachelor's degree in Marketing, Communications, Business, or related field
Minimum 3 years of experience in marketing with a focus on content, email, or events
Experience using HubSpot for campaign execution and reporting
Experience coordinating marketing events or tradeshows
Experience managing marketing calendars and campaign execution
Experience evaluating or implementing marketing technology tools

Nice To Haves

Experience supporting event planning and execution, including designing event materials and managing logistics for trade shows, sponsorships, and internal company events.
Knowledge of HubSpot CMS, Sales, and Marketing Hub. HubSpot certifications are a plus.
Experience analyzing market trends, customer insights, and competitor positioning to develop effective content strategies and marketing initiatives.

Responsibilities

Execute demand generation campaigns aligned to the marketing strategy and calendar
Write, edit, and publish blog content optimized for SEO and conversion
Develop and deploy segmented email campaigns in HubSpot
Build and manage workflows, automation, and lists within HubSpot
Create and schedule social media content aligned to campaign themes
Develop landing pages and forms in HubSpot to support lead capture
Coordinate tradeshow selection, sponsorships, and vendor logistics
Support sales teams with event scheduling, outreach, and pre-event promotion
Coordinate all aspects of event marketing, from logistics planning to execution, ensuring each event aligns with strategic marketing goals and brand guidelines.
Analyze customer data and event outcomes to identify trends, measure performance, and provide actionable insights for future marketing strategies.
Handle negotiations, communications, and contract management with events to secure favorable terms and ensure high service quality.
Prepare tradeshow materials, including backdrops, handouts, and promotional assets
Track and report on campaign performance using HubSpot dashboards
Analyze email, content, and event metrics to optimize performance
Research, evaluate, and recommend AI tools that improve marketing efficiency
Manage approved AI platforms in collaboration with AI specialists and engineers
Design AI-assisted workflows to support content creation, reporting, and campaign execution
Document AI processes and develop internal best practices for Marketing
Ensure all AI usage complies with internal governance and data policies
Measure and report efficiency gains and performance improvements tied to AI adoption
Continuously test and optimize campaigns using data-driven insights
Maintain accurate campaign documentation and reporting records