Growth Marketing - Product Demand Senior Manager

Verizon • Basking Ridge, NJ

15d • $105,000 - $201,000 • Hybrid

About The Position

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing... As a Product Demand Senior Manager, you will play a critical role within the Growth Marketing team, directly supporting, and reporting to the Associate Director, Growth Marketing Product Demand. You will be instrumental in the creation and implementation of integrated demand marketing campaigns to boost lead generation, customer acquisition, and revenue growth, specifically focusing on AI Connect and positioning Verizon as the ideal partner to power today’s AI ecosystem with speed, security and reliability. You will also work closely with peers to integrate with ongoing strategic portfolio campaigns, including IoT/FWA, Private Wireless Network and Managed Network Services (MNS), etc. In addition, develop messaging that highlights Verizon's unique value and addresses customer concerns, create and implement a strategic marketing plan focused on high-potential customers and markets, and build a collaborative, knowledge-sharing sales community and provide ongoing support and resources to empower the sales team to effectively communicate company value. You will serve as a central point of coordination between product marketing, field marketing, sales, and solutions teams across Verizon Business Group segments.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in marketing solutions in the technology space.
• Experience developing and executing successful marketing programs and business results.
• Knowledge of marketing best practices across various channels, including digital marketing, events, content marketing, and lead generation.
• Strong project management, analytical, and strategy development experience.
• Experience managing multiple priorities and deadlines in a fast-paced environment.
• Willingness to travel up to 10%.

Nice To Haves

• Bachelor’s or Master’s degree.
• Experience in B2B marketing and Public Sector.
• Proficiency in marketing analytics and reporting tools.
• Problem-solving, interpersonal, and relationship-building skills.
• Excellent communication and collaboration skills.
• If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Responsibilities

• Spearhead the creation and implementation of integrated demand marketing campaigns to boost lead generation, customer acquisition, and revenue growth.
• Work closely with cross-functional teams, including product, sales, and segment marketing, to guarantee campaign success.
• Organize the marketing go-to-market campaign strategy.
• Establish campaign goals, target audiences, and messaging strategies based on data-driven insights and market research.
• Advise product and product marketing teams on key customer and market trends, customer product needs and requirements, and customer-facing and sales enablement content.
• Serve as the central point of coordination between product, marketing, sales, and solutions.
• Proactively engage with product, sales, segment marketing, and solutions teams to assess MNS, Security, and CX needs, goals, and challenges.
• Develop briefs and plans for integrated marketing campaigns.
• Ensure clear communication channels and regular governance processes with all stakeholders.
• Provide updates on campaign progress, performance, and results.
• Actively solicit and incorporate feedback from stakeholders to improve marketing efforts.
• Track and measure performance against key metrics.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon.
• From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level