Growth Marketing Manager

Detroit Symphony Orchestra•Detroit, MI

1d•Hybrid

About The Position

The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision to be an inclusive and culturally relevant community where all people can experience their world through music. The DSO is a complex organization, operating 365 days per year in historic Orchestra Hall, functioning as a performing arts institution, an educational facility, and a community center. It is governed by an independent Board of Directors and employs union and non-union staff, including musicians, stage crew, and administrative staff. The organization is guided by values of excellence, diversity, resilience, collaboration, and innovation, and is deeply invested in the city of Detroit through its Detroit Strategy initiative. The Detroit Symphony Orchestra is seeking a highly organized and execution-focused Growth Marketing Manager to oversee day-to-day operations of DSO concert marketing campaigns. This role works under the strategic direction of the Director of Growth Marketing and serves as a central manager for all planned and active concert campaigns to ensure their success. Key responsibilities include managing paid media buys, trafficking creative, building and managing email and social lists, daily sales tracking/reporting and data pulls, and coordinating with other managers (Direct Mail Marketing, Web, Public Relations, and Tessitura Operations) to ensure campaigns are impactful, launched on time, and maintained without interruption. The ideal candidate will be a proactive self-starter who thrives in a fast-paced environment, possesses fanatical attention to deadlines and detail, and is comfortable managing multiple projects simultaneously.

Requirements

2-4 years' experience in digital marketing/advertising, communications, business administration, or a related industry.
Experience managing marketing campaigns on various channels including paid digital, email, radio, print, out-of-home, etc.
Experience with CRM software such as Tessitura, Salesforce, Hubspot, Zoho, Salesforce, etc. Tessitura experience is strongly preferred.
Understanding of marketing campaign mechanics on different platforms and best practices in each channel. Ex: general understanding of best practices for SEO/SEM, a good handle on Meta Business Suite, an ability to interpret and process social media KPIs, etc.
Functional knowledge of copywriting, graphic design, and HTML.
Demonstrated high degree of adaptability, including experience adapting strategy and approach based on data.
Ability to act independently, take initiative, and meet changing priorities; results and deadline-driven with the ability to stay organized in a fast-paced environment.
Successful experience working in, and contributing to, a collaborative team environment.
Demonstrated proficiency in a PC network environment and experience with Microsoft Office and Windows software.

Nice To Haves

Bachelor’s degree or higher in marketing or a business-related field, or an equivalent combination of education and experience.
Interest in the performing arts and/or classical music.
Prior experience working within a professional performing arts institution or related industry.

Responsibilities

Manage and optimize vendor relationships with radio and paid digital partners, serving as the primary point of contact for campaign execution, creative trafficking, scheduling, and delivery.
Oversee operational execution of campaigns by translating established strategies into accurately built, launched, and maintained campaigns across channels.
Build and maintain email and social lists from strategic segmentation developed by the Director of Growth Marketing and assist with data hygiene and list management to support email and paid social execution.
Partner with the Direct Marketing Manager on direct mail scheduling and execution, production timelines, and list readiness to keep production on track.
Coordinate event and on-sale setup with the Web Manager and Tessitura Operations Manager to ensure accurate configuration across web and ticketing systems.
Manage reporting, circulation, and data pulls to support campaign tracking, performance monitoring, and post-campaign review.
Serve as central traffic manager for growth marketing campaigns
Maintain campaign documentation and schedules to ensure clarity, organization, and accountability across internal teams and vendors.