Growth Marketing Manager
About The Position
You are a full-funnel, metrics-driven growth marketer who owns acquisition through revenue impact. You’re comfortable being accountable for both top-of-funnel efficiency and down-funnel outcomes, and you make decisions based on data, not vibes. You thrive in a fast-paced startup environment, where you’re expected to build process from scratch, run experiments end-to-end, and move quickly without waiting for perfect information. You are hands-on, curious, and hungry to learn what “world-class” looks like—and then raise the bar. You communicate directly and kindly, assume best intent, and focus on outcomes over ego or politics. You care deeply about doing great work and shipping impact. Acquisition & Awareness Grow qualified website traffic and optimize source mix Own paid channel performance (LinkedIn, Google, etc.) Improve paid efficiency metrics (CPC, CPM, CTR) Increase visitor → lead conversion by channel Pipeline & Revenue Generate high-quality MQLs with clear CAC ownership Improve SAL and SQL conversion in partnership with Sales Drive and report on marketing-sourced pipeline ($) Support revenue attribution and influence modeling Funnel & Activation Optimize lead → trial/signup conversion Improve signup → activation rate against a defined product milestone Reduce time-to-value (TTV) Increase activation → opportunity conversion Retention & Expansion (Cross-Functional) Partner with Product and CSMs to improve trial-to-paid and paid retention Reduce churn through better activation and engagement Support expansion and upsell through lifecycle and engagement insights Track product engagement (WAU, feature adoption)
Requirements
- Strong analytical ability across funnel metrics, cohorts, and attribution
- Proven experience running experiments end-to-end (hypothesis → test → analysis → iteration)
- Hands-on paid growth experience with measurable results
- Experience Managed paid campaigns on platforms like LinkedIn and Google
- Track record of improving efficiency, conversion, and pipeline impact
- Comfortable owning outcomes, not just execution
- HubSpot
- UTMs
- LinkedIn Ads
- Google Analytics
- Looker Studio (or similar BI tools)
Responsibilities
- Grow qualified website traffic and optimize source mix
- Own paid channel performance (LinkedIn, Google, etc.)
- Improve paid efficiency metrics (CPC, CPM, CTR)
- Increase visitor → lead conversion by channel
- Generate high-quality MQLs with clear CAC ownership
- Improve SAL and SQL conversion in partnership with Sales
- Drive and report on marketing-sourced pipeline ($)
- Support revenue attribution and influence modeling
- Optimize lead → trial/signup conversion
- Improve signup → activation rate against a defined product milestone
- Reduce time-to-value (TTV)
- Increase activation → opportunity conversion
- Partner with Product and CSMs to improve trial-to-paid and paid retention
- Reduce churn through better activation and engagement
- Support expansion and upsell through lifecycle and engagement insights
- Track product engagement (WAU, feature adoption)
Benefits
- Equity
- Medical, dental, vision benefits
- 401k available
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
