Growth Marketing Manager

InStride•Los Angeles, CA

3d•$110,000 - $115,000

About The Position

At InStride, people are our purpose. We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth. No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. To get a better feel for our culture, watch more here. Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, NV, NH, NJ, NY, PA, OH, OR, TX, VA, WA, WI. What we're looking for (role overview): InStride is seeking an experienced Growth Marketing Manager whose main responsibility will be to engage and nurture target accounts with best-in-class campaigns. This role is a high-profile growth opportunity to develop and execute cross-channel campaigns. As a function of the Commercial team, this role will leverage high-value assets across website, social, paid media and email to engage prospective corporate partners. Are you a forward-thinking, self-motivated professional who has a passion for experimentation and channel activations? If so, we’d love to have you as part of our team!

Requirements

Your professional journey includes 5+ years experience in a demand generation or growth marketing role for a B2B brand.
You have a proven track record of managing integrated campaigns that drive measurable pipeline growth.
You are naturally curious and love to experiment and tinker.
You are data-driven, with experience using analytics tools to measure campaign performance and adjust strategies based on insights.
Your technical experience includes using tools like Wordpress, Prismic, Marketo, Salesforce, Google Analytics, Demandbase, and ad platforms
Familiarity with AI tools or marketing automation workflows required
You’re proactive and adaptable, comfortable working in a fast-paced environment where priorities can shift, and you can manage multiple projects simultaneously.

Responsibilities

Develop and execute campaign strategies that align with business objectives and drive engagement with target audiences across multiple channels and directly contribute to pipeline creation.
Collaborate with cross-functional teams (Sales, PR, Solutions, Brand, and Events) to align initiatives with overall marketing strategies and broader business goals.
Analyze campaign performance and ROI, using data-driven insights to refine strategies and improve future marketing efforts.
Own and optimize the website to ensure engagement and conversion of prospects

Benefits

As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.
401(k) plan with company match
Flexible vacation policy
Paid family leave
Best-in-class health care benefits
And more!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume