Growth Marketing Manager

MongoDB•New York City, NY

13h•Hybrid

About The Position

As a Growth Marketing Manager, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email and in-product for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas. You have a solid knowledge of the customer journey, including onboarding, adoption, engagement, monetization strategies and tactics, and running experiments both in and out of the product. This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills. This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. We are looking for an individual who is a problem solver, detail-oriented, collaborative, creative, data-driven, strategic, organized, and a trusted partner. We are looking to speak to candidates who are based in New York City for our hybrid working model. In particular, you will be: Partnering closely with the Product teams to create digital experiences for our customers to engage, retain, and grow existing users Defining and executing marketing plans with the rest of the Growth Marketing team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes Continuously optimizing programs and channels through experiments and A/B tests Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

Requirements

5+ years of B2D or B2B experience in lifecycle and/or growth marketing.
Product-led growth and/or retention marketing experience desired
Drive to provide the best possible experience to our customers and users
Deep understanding of marketing to developers or a technical audience
Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
Passion to objectively measure your efforts and only make decisions based on data
A collaborative mindset - you love working with others and incorporating relevant feedback
An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
Experience or have a working knowledge of product-led growth strategies and KPIs
Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

Responsibilities

Partnering closely with the Product teams to create digital experiences for our customers to engage, retain, and grow existing users
Defining and executing marketing plans with the rest of the Growth Marketing team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
Continuously optimizing programs and channels through experiments and A/B tests
Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users
Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign