Growth Marketing Manager

Monmouth Trading Cards • Neptune Township, NJ

4d • Onsite

About The Position

Monmouth Cards is a fast-growing trading card and collectibles brand focused on scaling profitably through paid media and retention marketing. We’re looking for a performance-driven marketer who can fully own our paid ads and lifecycle marketing — from strategy to execution.

This role is for someone who loves numbers, testing, and growth, but also understands brand, customer experience, and long-term LTV.

Requirements

• Proven experience managing Google Ads + Meta Ads for eCommerce brands
• Strong hands-on experience with Klaviyo (email + SMS)
• Data-driven mindset — you make decisions based on performance, not vibes
• Comfortable owning results end-to-end (not just “running ads”)
• Strong understanding of ROAS, CAC, LTV, attribution, and scaling

Nice To Haves

• Experience with Shopify
• Creative strategy experience (angles, offers, UGC direction)
• Familiarity with GA4, Triple Whale, or other attribution tools
• Copywriting chops for ads, email, or SMS

Responsibilities

• Own 100% of paid ad spend across: Google Ads (Search, Shopping, Performance Max, YouTube if relevant) Meta Ads (Facebook & Instagram)
• Plan, launch, and optimize campaigns to hit ROAS, CAC, and growth targets
• Manage budgets, scaling winners and cutting losers quickly
• Creative testing strategy (copy, hooks, angles, offers) — working with our team or creatives as needed
• Build and optimize audiences, retargeting, and attribution logic
• Weekly reporting with clear insights, not vanity metrics
• Fully manage Klaviyo email + SMS
• Build, optimize, and maintain: Core flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, etc.) Campaigns tied to promos, drops, and seasonal pushes
• Improve revenue per subscriber, open rates, CTR, and unsubscribe rates
• Segment intelligently based on behavior, purchase history, and engagement
• Ensure email & SMS align with paid traffic and overall funnel strategy
• Take a full-funnel view: acquisition → conversion → retention
• Identify opportunities to improve LTV and overall marketing efficiency
• Run A/B tests across ads, landing pages, and lifecycle messaging
• Stay on top of platform changes (Meta, Google, deliverability, etc.)

Benefits

• Bonus based on performance
• Company parties
• Competitive salary
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed