Growth Marketing Manager

Rx Redefined

7h

About The Position

The Growth Marketing Manager is responsible for building and optimizing a multi-channel B2B marketing engine targeting independent specialty physician practices. This role partners closely with Sales to generate qualified pipeline through outbound enablement, account-based marketing (ABM), paid acquisition, and inbound programs.
This individual will design and execute full-funnel demand generation campaigns that convert targeted healthcare audiences into measurable revenue pipeline. The ideal candidate brings strong analytical skills, hands-on campaign execution experience, and the ability to translate complex healthcare concepts into compelling messaging for practice owners and decision-makers.

Requirements

• 6+ years of experience in B2B growth or demand generation, with a proven track record of generating qualified pipeline within a defined vertical market.
• Demonstrated success building and scaling full-funnel marketing programs that convert targeted accounts into sales opportunities.
• Experience executing and optimizing multi-channel campaigns, including outbound, paid acquisition, and account-based marketing.
• Strong analytical capability with hands-on ownership of funnel metrics, attribution, CAC/CPL, and pipeline reporting.
• Proficient with CRM, marketing automation, and campaign execution tools (e.g., HubSpot, Salesforce, LinkedIn Ads, enrichment platforms).
• Experience partnering closely with sales teams to align marketing strategy with territory plans and revenue goals.
• Bachelor’s degree or equivalent practical experience.

Nice To Haves

• Industry experience in HealthTech, Healthcare SaaS, DMEPOS, Revenue Cycle Management, or marketing to independent physician practices strongly preferred.

Responsibilities

• Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market.
• Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives.
• Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities.
• Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations.
• Create high-impact sales enablement assets - including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots - that improve conversion and deal velocity.
• Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points.
• Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality.
• Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights.
• Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives.

Benefits

• Medical, dental, and vision coverage - 100% of the employee premium is covered by Rx Redefined.
• Professional growth - be part of a high-growth team where you’ll learn quickly and see the impact of your work.
• Unlimited PTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager