Growth Marketing Manager

MyStudio•Fairfax, VA

20h

About The Position

MyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers. We serve membership-based businesses—primarily in martial arts, fitness, and education—through powerful software and a dedicated team. Together, we help our customers grow their businesses, improve efficiency, and stay focused on what truly matters: making a lasting impact in their communities. Whether it's midnight sign-ups, events, or seamless payments, we're the behind-the-scenes magic that makes success happen 24/ We're looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You'll be responsible for driving new business (acquisition) primarily through organic channels (with opportunity to expand to paid), with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members. This is a hands-on role where you'll develop and execute strategies end-to-end, from concept to conversion. You're not just running campaigns—you're building sustainable growth systems that consistently deliver pipeline and revenue. As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time.

Requirements

Proven track record driving measurable growth through organic marketing channels
Deep expertise in content marketing, SEO, LLM/AI search, email marketing, and partnership development
Hands-on marketer who can generate new ideas, create content and campaigns, execute, and measure results
Performance-driven mindset with strong analytical skills and ownership of marketing analytics tools (HubSpot, Google Analytics, G4, Clarity), experience evaluating and onboarding new tools
Experience designing lead nurture programs and optimizing conversion funnels
Paid media campaign development and management — testing, optimization, and reporting
Collaborative team player who works well across functions
Self-starter who can identify opportunities, test new ideas, and iterate quickly

Responsibilities

Drive Revenue Through Organic Channels
Own top-of-funnel growth across content/SEO, social media, email, and partnerships
Explore and test new channels to expand our reach and attract high-value leads
Develop strategies that create awareness, generate qualified pipeline, and drive conversions
Convert High-Quality Leads
Build nurture programs that move leads from awareness to trial to paying customer
Focus relentlessly on lead quality and conversion rates, not just volume
Execute End-to-End Campaigns
Roll up your sleeves to develop campaigns from strategy through execution
Create content, launch initiatives, and optimize performance across all touchpoints
Think beyond individual campaigns to build programs that drive sustained growth
Measure and Optimize Performance
Own campaign analytics and reporting to measure what's working and what's not
Use data to continuously improve performance and identify new opportunities
Establish clear metrics and benchmarks for success across all channels
Collaborate Cross-Functionally
Work closely with the marketing team, RevOps, Strategic Account Managers, and BDRs to align efforts and maximize impact
Share insights and coordinate on strategies that support the full customer journey
Partner with sales to ensure smooth handoffs and closed-loop reporting