Growth Marketing Manager

Rapid7 • Boston, MA

1d

About The Position

The Growth Marketing Manager is a strategic and results-driven marketer responsible for executing pipeline generation and revenue marketing programs across the West Territory. In this role, you will partner closely with sales and marketing stakeholders to deliver campaigns and event programs that accelerate growth, optimize funnel performance, and contribute to regional revenue targets. Success in this role requires the ability to influence without direct authority—operating as a trusted, data-driven partner to Sales leadership and cross-functional stakeholders, including Sales, SDRs, and Partners. You will align teams around shared revenue outcomes, using insights and performance data to guide decisions, drive accountability, and ensure programs are delivering measurable impact. About the Team Rapid7’s North America Growth Marketing team acts as an engine to fuel pipeline and demand for Rapid7 solutions through innovative regional marketing programs across the region. This role will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes. About the Role This is a hands-on role ideal for a marketer ready to deepen their impact in demand generation and regional marketing. You’ll manage campaign execution end to end—from planning through measurement—ensuring all programs are data-informed, customer-centric, and aligned with business goals. As a true owner of your territory, you will also partner with Global Marketing to influence channel strategy across web, paid media, content syndication, display advertising, webinars, and more—advocating for regional needs while holding global teams accountable for delivering full-funnel results. Specifically, your focus will be:

Requirements

• 4-6 years of B2B marketing experience, ideally in technology or cybersecurity.
• Proven experience supporting pipeline generation and executing integrated campaigns across multiple channels (digital, live and virtual events, and partner marketing).
• Familiarity with field or regional marketing and alignment with sales organizations.
• Proficiency with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, 6Sense, Demandbase, Tableau).
• Strong organizational and project management skills; able to manage multiple programs simultaneously.
• Analytical thinker comfortable using data to guide decisions and identify opportunities for improvement.
• Excellent written and verbal communication skills; strong collaborator across teams and functions.
• Proactive, detail-oriented, and adaptable in a fast-paced environment.
• Core Value Embodiment: Embody our core values to foster a culture of excellence that drives meaningful impact and collective success.

Responsibilities

• Own the day-to-day execution of pipeline generation programs across events (field events, tradeshows, and webinars), digital channels, and partner campaigns.
• Collaborate with Sales and SDR teams to improve lead handoff processes, track conversion performance, and strengthen marketing-to-sales alignment.
• Partner with ABM and Global Marketing to localize and activate global campaigns for regional audiences, ensuring strong engagement and conversion.
• Develop and maintain sales enablement materials such as campaign briefs, a monthly sales toolkit, follow-up templates, one-pagers, and more to support revenue acceleration.
• Work with Marketing Operations and Business Insights teams to track, analyze, and report on campaign performance, identifying trends and optimization opportunities.
• Act as the marketing liaison for the West territory, partnering closely with Global Marketing Teams, Sales Leadership, and Partner Marketing
• Collaborate with Global Marketing to adapt messaging, creative, and tactics to meet regional needs and market nuances.
• Coordinate with Marketing Operations to ensure smooth campaign execution, accurate reporting, and data-driven decision-making.
• Partner with channel/partner marketing teams to co-develop and launch programs that expand regional reach and pipeline impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees