Growth Marketing Manager

Disguise TechnologiesLos Angeles, CA
1d$75,000 - $90,000Hybrid

About The Position

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events. Role: Growth Marketing Manager Function: Marketing Level: Manager Reports to: Americas Marketing Lead Location: Hybrid, Los Angeles or Atlanta, USA Why You’re Here You’re excited to help grow Disguise’s presence in the Americas, and passionate about empowering creatives to unlock exciting new frontiers with leading technology. As we continue to grow our presence in North America, you’re looking forward to developing campaigns that drive interest from a wide cross-vertical base of users. You know communication is key and have proven experience writing copy, building audiences, and aligning with CRM best practices for campaigns (ex. Salesforce, Pardot, Hubspot, etc.). You have proven experience in field marketing or marketing management within the Americas, ideally in live events, media tech, location-based experiences, broadcast, or live production. You’re technically curious and excited about constantly learning something new. You’re dynamic and comfortable talking about technical tools for creatives, hardware/software integrations, and real-time visual workflows. What You’ll Do: Develop communications and guide in person moments that inspire action and build interest in our product ecosystem. You’ll work with the Americas team to ensure a unified brand presence across activations, collateral and events, and work to build a bridge into the communities around our local offices and other hubs across the Americas to unlock scalable transformation that helps the business to continue to acquire, activate, convert, and retain software users globally. Day to Day: Grow Regional Presence, Strategy & Execution Adapt global product messaging into high-performing regional campaigns that drive demand across Live Events, Immersive, Media and Entertainment, and Sporting Events and Venues in the Americas. Leverage growth and demand generation skills by designing copy, content, and automations to drive regional lead generation and pipeline growth, working closely with the Global Marketing Team on alignment, and Americas Sales team to identify key accounts and vertical opportunities. You’ll keep a finger on the pulse of regional trends, competitor moves, and customer feedback to help inform future strategic initiatives. Support Network of Events Support our calendar of regional events to lead strategy, logistics, and onsite execution for Disguise community events and play an important role in key trade shows. Be a hands-on brand ambassador. You’ll help ensure our newest Experience Center is set up for success as a local hub for the community of creative technologists. You’ll also frequently be onsite at events to ensure our technology is showcased perfectly and our brand story is told consistently. Develop Content that Converts Align with sales, marketing, product and other teams to localize sales pitch decks, playbooks, and collateral to ensure the Americas commercial team can sell effectively in their specific market context. Design and help build nurture campaigns to help educate new and existing customers in their discovery of tools and workflows to help them on their next innovative projects. Focus on case study development and partner with local creators and studios to capture and develop compelling "Made with Disguise" stories from the Americas region.

Requirements

  • 5+ years working in Marketing, Communications, or Events Marketing, ideally in a software or SaaS business.
  • Campaign Execution: Ability to take a global high-level concept and turn it into a tactical, localized campaign that converts. You are comfortable measuring data and ROI on events and campaign performance.
  • Event Pro: A track record of executing complex B2B event presences, from large-scale trade shows to intimate VIP demos.
  • Dynamic & Resilient: You enjoy working on projects that span various areas of knowledge or verticals, and know how to pivot quickly when production requirements change. You’re organised, detail-driven, and able to deliver high-quality work at pace.
  • Team Player: You like working with folks from all different cultures and walks of life. You’re approachable, authentic, and able to ensure initiatives are successful whether working with the wider global team, or managing an event on your own.

Responsibilities

  • Develop communications and guide in person moments that inspire action and build interest in our product ecosystem.
  • Work with the Americas team to ensure a unified brand presence across activations, collateral and events
  • Build a bridge into the communities around our local offices and other hubs across the Americas to unlock scalable transformation that helps the business to continue to acquire, activate, convert, and retain software users globally.
  • Adapt global product messaging into high-performing regional campaigns that drive demand across Live Events, Immersive, Media and Entertainment, and Sporting Events and Venues in the Americas.
  • Leverage growth and demand generation skills by designing copy, content, and automations to drive regional lead generation and pipeline growth, working closely with the Global Marketing Team on alignment, and Americas Sales team to identify key accounts and vertical opportunities.
  • Keep a finger on the pulse of regional trends, competitor moves, and customer feedback to help inform future strategic initiatives.
  • Support our calendar of regional events to lead strategy, logistics, and onsite execution for Disguise community events and play an important role in key trade shows.
  • Ensure our newest Experience Center is set up for success as a local hub for the community of creative technologists.
  • Frequently be onsite at events to ensure our technology is showcased perfectly and our brand story is told consistently.
  • Align with sales, marketing, product and other teams to localize sales pitch decks, playbooks, and collateral to ensure the Americas commercial team can sell effectively in their specific market context.
  • Design and help build nurture campaigns to help educate new and existing customers in their discovery of tools and workflows to help them on their next innovative projects.
  • Focus on case study development and partner with local creators and studios to capture and develop compelling "Made with Disguise" stories from the Americas region.

Benefits

  • Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
  • Hybrid working between home and our offices (dependent on role and location)
  • Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
  • Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
  • Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
  • Training, coaching & mentoring
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