Growth Marketing Manager - US

TravelPerk•Chicago, IL

43d•$85,000 - $100,000•Hybrid

About The Position

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team. Visit www.perk.com to learn more. Perk is on a mission to redefine how companies manage travel and expense. But more than that, we're creating a category that helps businesses eliminate the broken processes, and the complexity that's been accepted as normal for far too long. 2025 has been a year of record-breaking and reinvention for the marketing team and wider business. Our focus is increasingly global, and to establish ourselves as a true leader in the US we need a fluent and nuanced understanding of dynamics in the market - which is where you come in. You will lead the strategy and execution of demand generation channels in-market, reporting to the Head of Paid Media and working in lock-step with our NAM Field Marketing Director and Paid Search lead to achieve ambitious pipeline targets through local expertise, efficient experimentation, and tight operational alignment. You will join the team hot on the heels of our rebrand to Perk, which brings with it a powerful and exciting platform for engaging prospective customers.

Requirements

5+ years of hands-on experience in digital marketing, with at least 2 years in B2B SaaS.
Proven understanding of the North American media landscape-from key publishers and paid social platforms to programmatic DSPs and data partnerships.
Proven understanding of the North American media landscape. Fluency in the publisher, DSP, and data-provider ecosystem, as well as the trade-offs in targeting, inventory and creative considerations across platforms
Intimate understanding of US firmographics; how to adjust (versus European markets) messaging and value proposition to appeal to key buyer roles and meet cultural expectations
Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth
Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles
Direct experience of Paid Search strategy and execution (Google, Bing)
Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment.

Nice To Haves

Strong grasp of digital media buying, planning, and optimization-particularly across programmatic, video, and social.
Analytical mindset with the ability to translate data into clear actions and learnings.
Strategic yet hands-on, comfortable shifting between high-level planning and day-to-day delivery.
Ability to evaluate US publishers, networks, and data partners; capacity to negotiate pilots, assess traffic quality quickly, and shut down underperforming sources without sunk-cost bias
Excellent communicator and collaborator, able to partner effectively across regional sales, field marketing, and global marketing teams.
Ability to monitor domestic competitors' narratives, pricing cues, and GTM tactics
Proficiency with performance tracking and reporting tools such as Looker
A strategic, curious thinker who thrives on testing, learning, and iterating.
Highly organized with strong attention to detail and accountability for results.
Operational rigor in media buying hygiene, budget management, brand safety, and test design
Collaborative and team-oriented, comfortable building cross-functional relationships across geographies.
Excited by the opportunity to help build and scale Perk's brand presence in North America, shaping how we show up in a key growth market.

Responsibilities

Lead Perk's mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and more
Localize our global media approach for the North American market. Building partnerships with regional publishers, DSPs, and data providers to differentiate our brand, build credibility and extend our reach.
Steer strategy and contribute to execution for Paid Search in North America-shaping messaging, landing page experience, and keyword focus to align with local insights and maximise demand capture opportunities
Partner closely with the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales-building feedback loops that connect awareness efforts to demand generation and pipeline outcomes.
Take ownership of strategy on established channels like LinkedIn Ads while piloting and scale new awareness and consideration channels, including Programmatic Display, Reddit, and Audio, applying a test-and-learn mindset to uncover new growth levers.
Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey.
Monitor campaign performance, extract insights, and continuously optimize to drive efficient video completions, brand lift, and consideration metrics through the funnel.

Benefits

Receive competitive compensation and equity ownership in Perk
Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub's gym subscription from your start date
Rest assured that you're covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
Plan for your future with our 401(k) plan with company matching contributions
Care for your furry friends through partner discounts on pet insurance
Join our unforgettable Perk events, including our spectacular annual summer party
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
Focus on your family with 12-16 weeks' paid parental leave
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
Broaden your horizons with up to 20 "Work from Anywhere" days per year
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
Let us help you move to one of our hubs with relocation support