Growth Marketing Manager, Partnerships

Meta-posted about 6 hours ago

Full-time • Mid Level

San Francisco, CA

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Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions through strategic technology partnerships. In this role, you'll sit at the intersection of product, partnerships, and growth—designing and executing data-driven programs that help businesses discover, adopt, and maximize the value of Meta's advertising products. You'll work with cross-functional teams across the ecosystem to unlock new growth opportunities, remove friction in the customer journey, and scale high-impact solutions that drive measurable business results. This role requires someone who can analyze data to identify opportunities / challenges, rapidly experiment and iterate leveraging growth tactics and scaled channels while scaling what works to drive business impact.

Lead the development of strategic growth roadmaps that drive advertiser adoption of Meta advertising products through technology partner ecosystems, influencing business decisions with data-driven insights and recommendations
Identify and size growth opportunities by conducting in-depth analysis of market dynamics, customer behavior, and partnership performance—translating findings into prioritized initiatives with clear KPIs and measurable impact
Design and execute comprehensive, multi-channel marketing programs that accelerate solution awareness, consideration, and adoption across advertiser segments, optimizing performance throughout the funnel
Develop and manage end-to-end measurement frameworks that demonstrate marketing's impact on key business outcomes, including advertiser activation, revenue growth, and product adoption metrics
Partner with internal and ecosystem partners to co-create go-to-market strategies, enablement programs, and joint marketing initiatives that unlock mutual growth
Drive experimentation and innovation by designing rigorous A/B tests, leveraging AI/ML for personalization and optimization, and implementing advanced strategies like dynamic audience targeting and multi-touch attribution
Build compelling, data-driven narratives for executive stakeholders that communicate complex insights, influence strategic decisions, and secure alignment and resources for growth initiatives
Lead cross-functional collaboration with Product Marketing, Product Management, Sales, Partnerships, Data Science, and Creative teams to deliver integrated programs that move the business forward
Continuously identify emerging trends, technologies, and growth levers—championing new approaches and fostering an environment of experimentation within the team

Bachelor's degree in Business, Marketing, Analytics, or related field
8+ years of experience in growth marketing, digital marketing, product marketing, product growth, data science, agency or management consulting with demonstrated track record of driving measurable business results
Experience developing and executing data-driven growth strategies across multiple marketing channels, with proven ability to optimize performance and scale successful programs
Proficiency with data analysis and SQL, including extracting, manipulating, and analyzing campaign performance, audience, and behavioral data to generate actionable insights
Experience designing and executing A/B and multivariate tests and experiments, interpreting results, and translating findings into strategic recommendations
Experience establishing KPIs, measurement frameworks, and attribution models that connect marketing activities to business outcomes
Demonstrated experience to solve complex, ambiguous business problems through structured thinking, impact-versus-effort prioritization, and cross-functional collaboration
Proven communication skills with ability to create compelling presentations and influence stakeholders at all levels of the organization
Experience managing multiple projects simultaneously in fast-paced environments, coordinating across technical and non-technical teams to deliver on time and with high quality

Familiarity with advanced analytical concepts including statistical analysis, predictive analytics, or machine learning applications in marketing
Experience with data visualization tools (e.g., Tableau) and designing executive-level dashboards that communicate complex insights to varied audiences
Track record of building and scaling technology partnership programs or ecosystem marketing initiatives
Experience marketing advertising products, measurement solutions, or developer/API-oriented products to technical and business audiences
Knowledge of Meta's advertising products and platform capabilities, or experience with similar advertising technologies
Demonstrated use of AI tools to accelerate marketing operations, automate workflows, and enhance personalization and targeting strategies
Experience driving collaboration across organizations at the operating model level, including defining partnership frameworks and resolving cross-team challenges

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