Partnerships Marketing Manager

Informa Group Plc.•New York, NY

2h•$90,000 - $100,000•Onsite

About The Position

This role is based in our 605 Third Avenue, NY office. Black Hat is looking for a talented Partnership Marketing Manager to lead strategic initiatives that strengthen our presence in the cybersecurity community. This role you will focuses on building impactful relationships with sponsors, industry leaders, non-profits, and educational institutions to enhance brand awareness, attract attendees, and reinforce our position as the leading cybersecurity events company.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
3–5 years of experience in partnership marketing, business development, or relationship management.
Proven ability to build successful B2B partnerships and deliver measurable results.
Strong communication, negotiation, and presentation skills.
Experience with CRM systems and marketing automation tools.

Nice To Haves

Background in cybersecurity, technology, or events.
Existing network within the cybersecurity community.
Experience with non-profit or educational partnerships.
Knowledge of digital marketing and lead generation strategies.

Responsibilities

Develop and implement partnership marketing strategies aligned with event goals and business objectives.
Identify and prioritize partnership opportunities across sectors such as corporate sponsors, industry associations, non-profits, and educational institutions.
Create partnership frameworks that deliver mutual benefits and measurable outcomes.
Build and maintain strong relationships with stakeholders across the cybersecurity ecosystem.
Act as the primary contact for marketing partnerships and relationship management.
Develop trusted relationships with executives and decision-makers at partner organizations.
Launch co-marketing programs to drive attendee acquisition and brand awareness.
Develop joint content initiatives like webinars, whitepapers, and thought leadership pieces.
Coordinate partnership activations at events, including co-located experiences and joint presentations.
Work with the sales team to identify partnership opportunities within sponsor relationships.
Design co-marketing initiatives that go beyond traditional sponsorship packages.
Set KPIs and track partnership performance, including lead generation and attendee acquisition.
Provide regular reports on partnership ROI and optimize strategies based on data.
Collaborate with sales, marketing, and event teams to align partnerships with business strategy.
Work with content and communications teams to develop thought leadership initiatives.

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world

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