Growth Marketing Manager, Creator & Affiliate

FIGMA•San Francisco, CA

60d•Remote

About The Position

The Growth Marketing team at Figma is responsible for scaling our business through full-funnel strategies that drive acquisition, engagement, and revenue. We're now looking for a Growth Marketing Manager, Creator & Partner Marketing to build and scale Figma's network of creators, partners, and advocates-developing relationships, curating portfolios of talent, and inspiring them to create content that drives buzz, awareness, and conversions. This role sits at the intersection of growth, brand, and community marketing, blending creativity and cultural fluency with data-driven execution to turn authentic advocacy into measurable business impact. This is a full time role that can be held from one of our US hubs or remotely in the United States.

Requirements

6+ years of experience in creator, partnerships, or growth marketing, ideally within a fast-scaling SaaS or consumer brand that blends performance and brand storytelling
A proven track record of building and managing creator or partner programs that drive brand awareness, community advocacy, and measurable business growth
Creative and cultural fluency, with a deep understanding of social trends, online communities, and how to make brands relevant in culture
Strong strategic and analytical skills, including comfort using platforms like Passionfroot, PartnerStack, or Impact to manage and measure program success
A collaborative, entrepreneurial mindset, excited to experiment, build new playbooks, and turn cultural momentum into scalable programs

Nice To Haves

Comfort operating in product-led growth (PLG) environments and aligning advocacy work with user acquisition or engagement goals
Experience managing or collaborating with agencies, contractors, or marketplaces to scale creative production or partner operations
A strong personal interest in design, creativity, or the creator economy, and an instinct for spotting the people and stories that shape culture

Responsibilities

Build and scale Figma's creator and affiliate marketing program from scratch - developing relationships with creators, communities, and strategic partners who authentically advocate for Figma
Curate and manage a portfolio of creators and affiliates, inspiring them to produce content, campaigns, and stories that generate buzz, drive awareness, and convert new users
Design and operationalize scalable frameworks to leverage partners and codify learnings into playbooks and systems that help the program scale over time
Collaborate across brand, community, and growth marketing to integrate creator and affiliate initiatives into Figma's broader go-to-market efforts
Launch and measure advocacy campaigns that balance creative experimentation with performance outcomes - from driving signups and engagement to building brand equity

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume