Growth Marketing Lead
About The Position
Severe mental illness affects over 15 million adults in the United States. Schizophrenia. Schizoaffective disorder. Bipolar I. Treatment-resistant depression. These are the conditions the rest of healthcare has systematically failed to build for. What makes this problem different from most of healthcare is that the tools to solve it do not exist. The clinical protocols, the measurement science, the precision medicine, the technology to deliver coordinated longitudinal outpatient care for this population. None of it has been built. This is a frontier problem, and it requires frontier science and care delivery to solve. We are developing all of it. The care, the science, the technology. Amae Health is a Series B, venture-backed Public Benefit Corporation delivering specialty outpatient care for people with severe mental illness through high-acuity, in-person clinics nationwide. Our integrated model brings psychiatry, therapy, primary care, dietitians, and community support together under one roof. Leading health systems—including NewYork-Presbyterian, Cedars-Sinai, Mass General Brigham, Novant Health, and CommonSpirit—partner with us to expand this level of care. Alongside care delivery, we are building the science and technology the field has long lacked—proprietary clinical protocols, novel measurement, and an AI-driven data platform designed for severe mental illness. The impact: fewer hospitalizations, greater stability, and more people living meaningful lives in their communities. We’re hiring our first dedicated marketing hire — someone who can build and own the full marketing stack for Amae. You’ll work directly with our co-founders to shape Amae’s brand voice and positioning, and own end-to-end execution across every channel. This is a creative, builder role. You’re the right person for this if you’re an AI-native operator who uses tools to multiply your output, have a genuine point of view on brand, and thrive in environments where the playbook doesn’t exist yet. This is a full-time onsite role based in our San Francisco office in Cow Hollow.
Requirements
- 4–6 years of marketing experience, with at least 1+ years as a solo or first marketing hire at a startup (sub-200 people)
- Genuinely AI-native — you’ve built real workflows using tools like Jasper, Perplexity, Clay, Surfer, or equivalents to multiply your output, not just experiment with them
- Demonstrated experience shaping and evolving brand voice — including leading or contributing to rebrands, developing tone-of-voice guidelines, and adapting positioning as a company grows and changes
- Own content and SEO/GEO, with execution supported by a vendor
- Comfortable marketing to both a B2B audience (clinicians, health systems) and a B2C or B2B2C audience simultaneously
- Bias toward measurement — you know what’s working and why
- Thrives in ambiguity — you don’t need a marketing team, a budget template, or a fully built techstack to get started
Nice To Haves
- Background in healthcare, digital health, or a mission-driven consumer brand
- Experience ghostwriting or producing founder-voice content
- Familiarity with the behavioral health or SMI landscape
Responsibilities
- Demand generation and referral growth: Channel strategy across SEO/GEO/SEM, email, social, and events — with a focus on driving referrals from health system partners and clinicians
- Content and thought leadership: Build and execute a content engine that positions Amae as the authority on serious mental illness care — blog, LinkedIn, newsletters, and more
- Brand voice and positioning: Partner with co-founders and our PR firm to evolve Amae’s brand identity, messaging architecture, and tone of voice as we scale
- Patient and family marketing: Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty
- B2B marketing: Develop campaigns and materials that speak to our health plan and health system partners and potential referring providers.
- Event marketing: Supporting the design of our presence at clinical conferences, health system events, and community touchpoints
- Marketing infrastructure: Stand up the tools, workflows, and measurement systems that will underpin Amae’s marketing function long-term
Benefits
- Total compensation includes comprehensive medical/dental/vision, unlimited PTO, parental leave, and programs built around employee well-being.
- equity ownership, giving you a meaningful stake in Amae's growth
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
