Growth Marketing Lead, Integrated Marketing

Airbnb

2d•Remote

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb’s Global Marketing organization exists to help anyone belong anywhere—now including unforgettable Hotel stays and extraordinary Luxe experiences. As a key member of the fast-growing Hotels & Luxe Integrated Growth Marketing pod, you will: Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth. Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact. Thrive in a culture that prizes creativity, data-driven decisions, and a “Host-like” approach to teamwork—always helpful, always inclusive. The Difference You Will Make: Reporting to the Director of Integrated Growth Marketing, you will architect and execute growth programs that accelerate bookings and revenue for Airbnb’s Hotels & Luxe categories. You will: Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS. Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs. Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience. Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact. A Typical Day: Lead regular stand-ups with channel leads to review performance and reprioritize growth levers. Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners. Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback. Scope and socialize new growth opportunities that connect brand storytelling with performance channels. Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces. Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause.

Requirements

9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred.
Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals.
Fluency in experimentation design, incrementality measurement, and channel attribution.
Strategic storyteller who influences cross-functional leaders without direct authority.
Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences.
Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution.
Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits.
Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations.

Responsibilities

Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS.
Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs.
Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience.
Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact.
Lead regular stand-ups with channel leads to review performance and reprioritize growth levers.
Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners.
Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.
Scope and socialize new growth opportunities that connect brand storytelling with performance channels.
Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces.
Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause.