Growth Marketing Lead

Rockstar•St. Louis, MO

About The Position

Rockstar is recruiting for a dynamic and growth-oriented retirement solutions firm. The company is a hands-on, client-focused organization that drives growth through strategic marketing and educational seminars. They are seeking a marketing leader who can build and execute integrated campaigns that generate qualified prospects and strengthen client relationships. Position Overview This firm is seeking a hands-on Marketing Lead to drive the organization's growth through strategic marketing initiatives, seminar programs, and lead generation systems. This role combines marketing strategy, campaign execution, and team leadership to ensure the company uses a data-driven approach in developing and executing every marketing initiative, from digital advertising to educational seminars, with measurable results. The Marketing Lead will oversee key marketing functions and team members, ensuring that brand messaging, digital campaigns, events, and lead follow-up operate as one coordinated system that consistently generates qualified prospects and strengthens client engagement. This role is ideal for someone who can think strategically, execute tactically, and manage a small but high-impact marketing team.

Requirements

5+ years of marketing leadership or campaign management experience
Strong experience with lead generation and event marketing
Experience managing digital marketing campaigns, including social media and paid advertisement
Proven ability to manage multiple projects and team members
Strong analytical and project management skills

Nice To Haves

Experience in financial services, professional services, or advisory firms preferred
Experience with Wealthbox, Active Campaign, Google Suite, Slack and AP tool preferred
Strategic thinker who is highly execution-focused
Comfortable managing people while remaining hands-on
Data-driven with strong marketing analytics skills
Skilled at coordinating campaigns, events, and lead systems

Responsibilities

Develop and execute an integrated marketing strategy aligned with firm growth goals
Ensure consistent messaging across all marketing channels and client touchpoints
Monitor marketing performance and continuously optimize campaigns for ROI
Collaborate with leadership to support advisor growth and prospect development
Oversee and coordinate the work of Brand & Content Manager, Digital Advertising / Active Campaign Manager, and Event & Office Manager (Client Concierge)
Setting priorities and campaign timelines
Ensuring cross-team collaboration
Maintaining accountability for execution and results
Oversee planning, promotion, and execution of prospect seminars and client events
Ensure attendance targets are met through effective marketing campaigns
Coordinate messaging, invitations, landing pages, and registration systems
Ensure high-quality event experience for prospects and clients
Ensure all leads from events, digital campaigns, and referrals are captured and tracked
Implement systems for post-seminar follow-up and lead nurturing
Monitor conversion metrics from registration → attendance → appointment → client
Work with advisors to improve prospect engagement and conversion rates
Manage and optimize paid digital campaigns and marketing automation systems
Ensure campaigns support seminar promotion and ongoing lead generation
Analyze performance metrics and adjust campaigns accordingly