Growth Marketing Lead
About The Position
Compass Retirement Solutions is seeking a hands-on Marketing Lead to drive the firm’s growth through strategic marketing initiatives, seminar programs, and lead generation systems. This role combines marketing strategy, campaign execution, and team leadership to ensure the company uses a data-driven approach in developing and executing every marketing initiative, from digital advertising to educational seminars, with measurable results. The Marketing Lead will oversee key marketing functions and team members, ensuring that brand messaging, digital campaigns, events, and lead follow-up operate as one coordinated system that consistently generates qualified prospects and strengthens client engagement. This role is ideal for someone who can think strategically, execute tactically, and manage a small but high-impact marketing team.
Responsibilities
- Develop and execute an integrated marketing strategy aligned with firm growth goals
- Ensure consistent messaging across all marketing channels and client touchpoints
- Monitor marketing performance and continuously optimize campaigns for ROI
- Collaborate with leadership to support advisor growth and prospect development
- Oversee and coordinate the work of: Brand & Content Manager Digital Advertising / Active Campaign Manager Event & Office Manager (Client Concierge)
- Setting priorities and campaign timelines
- Ensuring cross-team collaboration
- Maintaining accountability for execution and results
- Oversee planning, promotion, and execution of prospect seminars and client events
- Ensure attendance targets are met through effective marketing campaigns
- Coordinate messaging, invitations, landing pages, and registration systems
- Ensure high-quality event experience for prospects and clients
- Ensure all leads from events, digital campaigns, and referrals are captured and tracked
- Implement systems for post-seminar follow-up and lead nurturing
- Monitor conversion metrics from registration → attendance → appointment → client
- Work with advisors to improve prospect engagement and conversion rates
- Manage and optimize paid digital campaigns and marketing automation systems
- Ensure campaigns support seminar promotion and ongoing lead generation
- Analyze performance metrics and adjust campaigns accordingly
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
