Growth Marketing Lead

Monstro•New York, NY

19h•$158,000 - $187,000•Remote

About The Position

Monstro is seeking a Growth Marketing Lead to establish and operate systems that enhance Monstro's visibility, credibility, and discoverability among target financial institutions and industry leaders. This is a hands-on, AI-native role focused on building market authority and discoverability across various channels, including website, search (traditional and AI), content, and executive thought leadership. The role involves supporting a targeted enterprise go-to-market strategy, establishing baselines, challenging assumptions, and owning execution and measurement. The ideal candidate is comfortable with strategy definition, content editing, marketing automation configuration, analytics, and experimenting with new AI workflows, with a forward-thinking approach to marketing that embraces modern tools and methodologies.

Requirements

Track record of hands-on B2B marketing execution.
Experience in an early-stage, entrepreneurial, or similarly high-ownership environment.
Exceptional learning velocity.
An AI-native operating mindset and specific examples of workflows redesigned using modern AI tools.
Strong understanding of modern organic discoverability, including SEO and emerging AI-search behavior.
Excellent editorial judgment and ability to turn complex executive or technical ideas into compelling market-facing content.
Strong HubSpot and marketing-operations fluency.
Analytical instincts and comfort establishing baselines, defining KPIs, and changing direction based on evidence.
Comfort owning and editing a website/CMS and working with technical teams.
Strong enterprise brand judgment.
Ability to operate effectively with senior executives.
Instinct to personally build rather than immediately create dependencies on other teams or agencies.

Nice To Haves

Experience in fintech, financial services, or another regulated industry.
Experience marketing complex enterprise software to senior executives.
Hands-on AEO/GEO or AI-search visibility experience.
Technical SEO fluency.
Executive thought-leadership experience.
Earned-media or digital-authority experience.
ABM / highly targeted paid-media experience.
Demonstrated use of modern AI tools to dramatically improve speed, quality, or leverage.

Responsibilities

Build and continuously improve Monstro's presence across traditional search, AI answer engines, and the broader financial-services market, integrating SEO, AEO, and GEO into a single Market Authority & Discoverability system.
Manage technical and on-page search fundamentals, monitoring Monstro's appearance across Google and leading AI platforms.
Identify key companies, publications, and sources that currently address critical buyer questions.
Enhance Monstro's authority, discoverability, citation presence, and category association.
Establish a repeatable baseline and reporting system for traditional and AI search.
Own the marketing aspects of Monstro.com, managing and improving website content, ensuring consistent representation of Monstro's category and positioning.
Partner on technical SEO, structured data, crawlability, and analytics.
Build durable category, solution, and thought-leadership resources.
Rapidly create and iterate website experiences using modern AI and no-code/low-code tools.
Ensure the digital presence reinforces the enterprise GTM strategy.
Build a low-friction system for converting internal expertise into market authority, working with leadership and subject-matter experts.
Transform executive conversations, product/governance expertise, customer/market insights, conference talks, original research, and internal frameworks into compelling market-facing content.
Develop a mix of distribution channels including executive social amplification, industry publications, podcasts, interviews, advisor/analyst engagement, conference amplification, earned media, and third-party references/backlinks.
Own the marketing operations infrastructure, including HubSpot architecture, marketing workflows, tracking, attribution, segmentation, Google Search Console, web analytics, AI-search visibility reporting, account-level engagement signals, dashboards, reporting, and campaign/channel analysis.
Partner with the GTM team on account-specific content, sales enablement, conference/executive-event support, target-account amplification, market/competitive intelligence, and ABM experiments.
Apply AI across research, content development, website creation, SEO/AEO/GEO analysis, competitive intelligence, analytics, reporting, automation, asset repurposing, workflow design, and market research.
Test new channels, tools, and workflows based on clear strategic hypotheses, including AI-discoverability platforms, LinkedIn amplification, retargeting, selective paid search, automation, new content formats, and new AI-native marketing workflows.