Growth Marketing Intern, Self-Serve (Summer 2026)

Cloudflare • San Francisco, CA

1d • Onsite

About The Position

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Available Locations: Austin, Texas About the Role The Self-Serve Team is responsible for Cloudflare’s PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention. We are looking for a detail-oriented Growth Marketing Intern to own the transformation of our marketing and transactional emails for our high-volume Self-Serve business (Free, Pro, and Business plans) and help develop and document our messaging strategy.

Requirements

• Current enrollment in a Bachelor’s or Master’s degree program in Marketing or Business Administration.
• Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
• A can-do attitude to help you navigate obstacles and make progress despite challenges.
• Exceptional attention to detail.
• A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
• Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
• An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.

Nice To Haves

• Experience with email marketing, in particular, and marketing strategies and tactics in general.
• Experience using Iterable or a similar email platform.
• A strong understanding of what Cloudflare does and how it helps our customers.
• Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.

Responsibilities

• Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices.
• Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
• Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
• Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
• Update and maintain our messaging matrix to match the map above.
• Help define and update the messaging framework for the self-serve persona.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern