Growth Marketing & Brand Strategy Manager – Home Lending

SoFi

4d

About The Position

We are looking for a visionary strategist to bridge the gap between our Home Loans products and the modern consumer. You will be the architect of our social selling engine, empowering our Loan Originators to become digital influencers while elevating our institutional brand at major industry events. This is not a "behind-the-scenes" role; you are a brand ambassador who uses data-driven market insights to build consumer confidence and drive loan volume.

Requirements

• Experience: 5+ years in Marketing, Sales Enablement, or Brand Strategy (preferably within Financial Services or Real Estate).
• Technical Savvy: Deep understanding of social media algorithms, CRM integration, and digital marketing analytics.
• Strategic Storyteller: A proactive professional who can translate complex market data into compelling narratives that resonate with modern homebuyers.
• Influencer Coach: Proven ability to consult with and mentor high-performing sales professionals, helping them translate their expertise into a credible and compliant digital brand.
• Analytical Mindset: Comfortable using market research and consumer insights to drive decision-making and pivot strategies in a fluctuating interest-rate environment.
• Communication Excellence: Exceptional public speaking and executive-level writing skills, with the ability to navigate the nuances of a highly regulated financial environment.
• Cross-Functional Collaborator: Adept at working across Sales, Marketing, and Compliance teams to ensure brand consistency and regulatory adherence.

Responsibilities

• Social Selling Leadership: Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships.
• Loan Originator Branding: Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards.
• Omnichannel Presence: Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events.
• Growth Strategy & Education: Execute campaigns aimed at building brand awareness and "Consumer Confidence"—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers.
• Market Intelligence: Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve.
• Brand Ambassadorship: Serve as a Subject Matter Expert (SME) and the "face" of the Home Loans brand in public forums and internal stakeholder meetings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees