Growth Marketing Associate

Gyde•Austin, TX

6d•$115,000 - $135,000

About The Position

Gyde is reimagining the insurance brokerage industry by building the first AI-native platform. They acquire traditional brokerages and transform them into data-driven organizations, enabling agencies to run more efficiently, serve clients more personally, and scale faster. This role involves executing high-impact marketing initiatives to drive awareness, engagement, and demand among agency principals and brokers. The Growth Marketing Associate will manage day-to-day marketing operations, collaborate across teams, develop sourcing team enablement materials, and support newly acquired agencies and portfolio companies. This position is ideal for a versatile marketer who thrives in a fast-paced environment, enjoys hands-on work with tools, and is excited to build scalable marketing programs from the ground up.

Requirements

2–4 years of marketing experience, preferably in a growth-stage startup or B2B SaaS environment.
Hands-on experience with Webflow (or similar CMS), social media tools, design tools like Figma and Canva, and marketing automation platforms like Hubspot or Ortto.
Strong project management skills; ability to juggle multiple workstreams and meet deadlines.
Excellent written and verbal communication skills, with a sharp eye for effective copy and design.
Analytical and data-oriented mindset; comfortable with reporting, testing, and using data to tell a story.
A self-starter with a builder’s mindset–thrives in ambiguity and enjoys creating structure.
Collaborative and team-oriented; energized by working cross-functionally.

Nice To Haves

Familiarity with healthcare, insurance, or financial services.
Fluency with AI tools in daily workflow for drafting, testing, and iterating.
Effective marketing to non-technical, relationship-driven audiences (brokers, agency owners, small business owners).
Comfort working within brand and compliance guardrails in a regulated industry while moving quickly.

Responsibilities

Drive Top of Funnel awareness through video and blog content, social media, newsletters, and other activations.
Build SEO and AEO foundations for efficient long-term discovery.
Nurture and convert in the mid-funnel by developing resources, email journeys, and landing pages.
Activate IRL (in real life) to build relationships through event sponsorships, owned events, and webinars.
Develop effective playbooks for exhibits, collateral, swag, and vendor management to drive measurable ROI.
Manage the Gyde Partner Experience from Letter of Intent (LOI) through close and beyond, ensuring regular branded touchpoints.
Collaborate closely with Sourcing, M&A, Partner Growth, Product, and People teams to align marketing initiatives with company priorities.
Support portfolio agencies with go-to-market needs, including sales enablement and event activation.